Gibi ASMR is a YouTube Channel That Focuses on Role-play and Makeup
Grace Mahas — April 6, 2020 — Social Media
References: youtube & thepostathens
YouTube has always been an excellent source of content for those looking to relax and Gibi ASMR is one such channel that provides the widely sought after 'Autonomous Sensory Meridian Response' (ASMR) experience.
The Gibi ASMR channel boasts over 2.5 million subscribers and has content focused on "tingles," makeup, cosplay, role-play, and more. The content features soft, whisper-like sounds that are meant to relax listeners, especially before bed. The videos feature a storytelling theme, appealing to those looking to immerse themselves in a relaxing yet entertaining ASMR video.
The Gibi ASMR brand has expanded to include merchandize for consumers as well, with dynamic apparel that ranges from minimalistic t-shirts to playful, cartoon-themed crewneck sweaters.
Image Credit: YouTube, Gibi ASMR
The Gibi ASMR channel boasts over 2.5 million subscribers and has content focused on "tingles," makeup, cosplay, role-play, and more. The content features soft, whisper-like sounds that are meant to relax listeners, especially before bed. The videos feature a storytelling theme, appealing to those looking to immerse themselves in a relaxing yet entertaining ASMR video.
The Gibi ASMR brand has expanded to include merchandize for consumers as well, with dynamic apparel that ranges from minimalistic t-shirts to playful, cartoon-themed crewneck sweaters.
Image Credit: YouTube, Gibi ASMR
Trend Themes
1. ASMR Role-play Channels - Businesses could consider creating ASMR channels featuring role-play scenarios for stress reduction marketing.
2. Cosmetic ASMR Videos - Beauty brands could create their own ASMR videos to promote relaxation and induce brand association.
3. ASMR Merchandise Expansion - Opportunities exist for other ASMR content creators to expand their offerings to include merchandise, which could increase revenue and brand awareness.
Industry Implications
1. Media - Companies could create their own ASMR channels or partner with popular ASMR content creators to expand their offerings and reach consumers interested in relaxation and stress reduction content in the media industry.
2. Beauty - The beauty industry could leverage ASMR to create their own calming content and offer relaxing experiences to their customers, potentially creating enhanced brand loyalty in the process.
3. Merchandising - Other popular ASMR content creators could also consider expanding their offerings to include merchandise, thus benefiting from the branding opportunity that comes with branded merchandise.
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