Jack in the Box and Bustle are Hosting 'House of Crunch'
Katherine Pendrill — May 29, 2019 — Marketing
References: houseofcrunch.splashthat & bustle
Jack in the Box and Bustle want to overload your senses with their new 'House of Crunch' pop-up event. Set to take place in Los Angeles on May 31 and June 1, the fast food pop-up will stimulate more than just your taste buds.
House of Crunch is a pop-up event that is meant to engage all the senses with Jack in the Box foods. To start, guests can smell their way through the chain's menu "department store fragrance-style." Next up, guests can jump into "the world’s most unique foam pit" or listen to the satisfying sound of eating crunchy chicken strips at the custom ASMR station. Of course, the whole thing will also include sampling some Spicy Chicken Strips, which are made with 100 percent all-white meat and paired with your choice of seven different dipping sauces.
In case you hadn't guessed, the pop-up is intended to promote the chain's new bigger, bolder Spicy Chicken Strips.
Image Credit: Jack in the Box.
House of Crunch is a pop-up event that is meant to engage all the senses with Jack in the Box foods. To start, guests can smell their way through the chain's menu "department store fragrance-style." Next up, guests can jump into "the world’s most unique foam pit" or listen to the satisfying sound of eating crunchy chicken strips at the custom ASMR station. Of course, the whole thing will also include sampling some Spicy Chicken Strips, which are made with 100 percent all-white meat and paired with your choice of seven different dipping sauces.
In case you hadn't guessed, the pop-up is intended to promote the chain's new bigger, bolder Spicy Chicken Strips.
Image Credit: Jack in the Box.
Trend Themes
1. Sensory Pop-ups - Creating immersive experiences that engage all senses allows for unique opportunities for brand promotion and customer engagement.
2. Multi-sensory Marketing - Enticing multiple senses creates more memorable and impactful marketing campaigns for brands of all industries.
3. Experiential Dining - Innovative sensory dining experiences are a growing trend that can offer unique culinary experiences and brand promotion opportunities.
Industry Implications
1. Fast Food - Fast food companies could use sensory experiences to differentiate themselves and engage consumers in a new way.
2. Hospitality - Sensory experiences can be utilized in special events, restaurants, and hotels to create unique and memorable experiences for guests.
3. Advertising - Multi-sensory marketing can offer brands of all industries a way to create more impactful and memorable advertising campaigns.
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