These Pantone Sample Tiles Use Emoji to Illustrate Colors
Charlotte Joyce Kidd — September 21, 2015 — Art & Design
References: burrostudio & fubiz.net
Newly-founded Burro Studio has come up with a brilliant emoji paint chips campaign for Pantone.
Each sample color card in the series of inventive paint chips contains a different emoji, complementing and accentuating the color of the card displays. On the square paint chips, potential home re-decorators can find the color code of the corresponding Pantone paint, a solid background of the paint color and an appropriately themed emoji. The featured colors include 'Spank Peach,' decorated by a peach emoji, 'Nighiri Red,' adorned with small animated sushi, and 'Pixel Invaders,' occupied by a little pixelated alien.
These emoji paint chips perfectly appeal to millennial sensibilities. Anything that can be rendered amusing or that relates back to Internet culture or technology is sure to be attention-grabbing and engaging for a younger age group.
Each sample color card in the series of inventive paint chips contains a different emoji, complementing and accentuating the color of the card displays. On the square paint chips, potential home re-decorators can find the color code of the corresponding Pantone paint, a solid background of the paint color and an appropriately themed emoji. The featured colors include 'Spank Peach,' decorated by a peach emoji, 'Nighiri Red,' adorned with small animated sushi, and 'Pixel Invaders,' occupied by a little pixelated alien.
These emoji paint chips perfectly appeal to millennial sensibilities. Anything that can be rendered amusing or that relates back to Internet culture or technology is sure to be attention-grabbing and engaging for a younger age group.
Trend Themes
1. Emoji-powered Branding - Companies can incorporate emojis in their branding and design, appealing to younger demographics and engaging with their audience through playful and relatable symbols.
2. Personalized Color Samples - Offering customized color samples that combine colors with recognizable symbols can increase engagement and build brand loyalty through an interactive user experience.
3. Comical Color Naming - Companies can name colors after humorous or recognizable elements that add personality to their branding and help them stand out in a crowded market.
Industry Implications
1. Interior Design - Interior design companies can use personalized color samples to help customers visualize the final look of their space, build brand loyalty through customization, and bring more fun into the design process with emojis.
2. Paint and Coatings Industry - Paint and coatings companies can create more engaging and shareable marketing campaigns by incorporating humorous or recognizable elements into color naming and design, while appealing to younger demographics with relatable symbols and language.
3. Graphic Design and Advertising - Graphic design and advertising agencies can use playful color naming and incorporate emojis in their designs to grab attention, build brand identity, and increase engagement with a younger audience.
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