The Wild Sloe Berry Bitters are the Newest Addition to the Jameson Brand
References: thedrinksbusiness
The Wild Sloe Berry Bitters were created by David Quinn who is known as a master of whiskey science. This entirely new and unique addition to the Jameson brand was released in New Orleans during the Tales of the Cocktail 2015 event.
In time for summer, this fruity drink is best served as a cocktail to elevate the boozy beverage. The Wild Sloe Berry Bitters are made by slowly maturing sloes that are immersed in a Jameson whiskey concoction that combines wormwood, gentian and ginseng. The sloe berries that are used for this cocktail are gathered from Lough Corrib and Lough Mask in County Mayo.
Summer is the perfect time to create new and exciting cocktails, which is the ultimate goal of this mixer. The new addition to Jameson should inspire and delight bartenders and cocktail enthusiasts.
In time for summer, this fruity drink is best served as a cocktail to elevate the boozy beverage. The Wild Sloe Berry Bitters are made by slowly maturing sloes that are immersed in a Jameson whiskey concoction that combines wormwood, gentian and ginseng. The sloe berries that are used for this cocktail are gathered from Lough Corrib and Lough Mask in County Mayo.
Summer is the perfect time to create new and exciting cocktails, which is the ultimate goal of this mixer. The new addition to Jameson should inspire and delight bartenders and cocktail enthusiasts.
Trend Themes
1. Fruit-infused Cocktails - As consumers gravitate towards unique and innovative cocktail flavors, the trend of using fruit-infused bitters in cocktails is on the rise, creating opportunities for mixologists to experiment with various fruit and spirit combinations.
2. Artisanal Bitters - Small-batch, craft-style bitters are trending as consumers develop a taste for customized cocktails, creating opportunities for craft distilleries and small-batch bitters producers to tap into this growing market.
3. Sustainable Sourcing - As consumers demand more transparency and sustainability in the food and beverage industry, sourcing ingredients like sloe berries from local, eco-friendly sources can serve as a disruptive innovation opportunity for companies looking to differentiate themselves in a crowded marketplace.
Industry Implications
1. Alcoholic Beverages - By incorporating fruit-infused bitters and other unique ingredients, alcoholic beverage companies can differentiate their products and appeal to consumers seeking innovative, high-quality drinks.
2. Craft Distilleries - As consumers continue to seek out artisanal and bespoke drinks, craft distilleries can leverage the trend of creating small-batch, locally sourced bitters to stand out among larger, more commercial competitors.
3. Sustainable Agriculture - As companies look for innovative ways to source ingredients sustainably and support local communities, responsibly sourcing ingredients like sloe berries can serve as a disruption opportunity for the sustainable agriculture industry.
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