Tiny PMS Match by Inka Matthew is a Playful Catalog of Color
Meghan Young — May 10, 2014 — Fashion
References: tinypmsmatch.tumblr & visualnews
Pantone colors live in real life, and not simply on the walls of someone's home or office as the Tiny PMS Match series shows. A fun photo project, it pairs objects with Pantone chips so perfectly, they appear to blend right into each other in an almost seamless way. Sometimes it is hard to see where one begins and the other ends.
Shot by designer Inka Matthew using nothing more than an iPhone 5 and the photo-editing app, Snapseed, the Tiny PMS Match photo series catalogs colors in a way that will capture many people's attention. Whether sourcing nature with flowers and other plants or toys like LEGO men and plastic dinosaurs, she manages to find perfect matches all around her. Soon her followers will see the world as one big Pantone possibility.
Shot by designer Inka Matthew using nothing more than an iPhone 5 and the photo-editing app, Snapseed, the Tiny PMS Match photo series catalogs colors in a way that will capture many people's attention. Whether sourcing nature with flowers and other plants or toys like LEGO men and plastic dinosaurs, she manages to find perfect matches all around her. Soon her followers will see the world as one big Pantone possibility.
Trend Themes
1. Object-matching - Embracing object-matching in design can be a disruptive innovation opportunity that creates unique products and captivating experiences.
2. Color Curation - Leveraging color curation in marketing efforts can be a disruptive innovation opportunity that creates vivid visual branding and enhances consumer engagement.
3. Exploring Visual Possibilities - Exploring visual possibilities for everyday objects can be a disruptive innovation opportunity that sparks creativity and innovation across industries.
Industry Implications
1. Graphic Design - In the graphic design industry, embracing object-matching and color curation can lead to distinctive visual branding and creative advertisement campaigns.
2. Fashion - In the fashion industry, exploring visual possibilities for textures and patterns can lead to unconventional design styles that stand out in a crowded market.
3. Product Packaging - In product packaging, leveraging object-matching and exploring creative visual possibilities can create innovative branding and packaging designs that enhance consumer appeal and marketability.
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