My Mocktail's Non-Alcoholic Beverages Come in Ready-to-Drink Packs
Laura McQuarrie — December 8, 2015 — Lifestyle
References: my-cocktail
In addition to producing a large assortment of alcoholic beverages, My Cocktail also has a non-alcoholic beverage range called 'My Mocktail.' This product line includes a Mojito and Piña Colada flavors that can be poured our of their Tetra Pak cartons, mixed with ice and enjoyed alcohol-free. While emphasizing flavor, it's also pointed out that these drinks are ideal for those who want to sidestep a nasty hangover.
In addition to being extremely easy to prepare as a non-alcoholic version, the branding on these mocktail cartons suggests that they can also be combined with a splash of alcohol as an alternative way to enjoy a quick and easy mixed drink.
As alcohol sales are plummeting around the globe, drink mixes like these are being favored because they give consumers the option to enjoy them with or without alcohol.
In addition to being extremely easy to prepare as a non-alcoholic version, the branding on these mocktail cartons suggests that they can also be combined with a splash of alcohol as an alternative way to enjoy a quick and easy mixed drink.
As alcohol sales are plummeting around the globe, drink mixes like these are being favored because they give consumers the option to enjoy them with or without alcohol.
Trend Themes
1. Non-alcoholic Beverage Alternatives - There is a growing demand for convenient and tasty non-alcoholic beverage alternatives.
2. Ready-to-drink Packaging - Ready-to-drink cartons provide a convenient way to enjoy a tasty beverage without the need to mix ingredients.
3. Low Alcohol Beverages - Low alcohol beverages offer the perfect balance for those who want a drink without the unpleasant side effects.
Industry Implications
1. Beverage Industry - Beverage companies can leverage the trend toward non-alcoholic and low-alcohol beverages to meet changing consumer preferences.
2. Packaging Industry - The push towards convenient, ready-to-drink packaging creates opportunities for innovation and growth in the packaging industry.
3. Hospitality Industry - Restaurants, hotels, and bars can take advantage of the growing trend towards non-alcoholic beverages by offering a selection of tasty, ready-to-drink options.
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