The Panera Charged Up Cup Keeps Devices Powered Up
Michael Hemsworth — June 16, 2022 — Marketing
References: charged-lemonade.fooji & chewboom
The Panera Charged Up Cup is a new reusable vessel created especially with the brand's new Charged Lemonades in mind to keep them at the perfect temperature and also power up mobile devices.
The cup consists of a 17-ounce bottle with a base that pops off to provide wireless power to a compatible smartphone or other mobile device. The bottle will keep Charged Lemonade ready to drink, while the power bank will power up devices as the user enjoys their caffeinated beverage.
The Panera Charged Up Cup can be picked up by simply entering for a chance to win one with consumers in Chicago, New York City, St. Louis and Los Angeles able to receive one via delivery on June 21, 2022.
Image Credit: Panera
The cup consists of a 17-ounce bottle with a base that pops off to provide wireless power to a compatible smartphone or other mobile device. The bottle will keep Charged Lemonade ready to drink, while the power bank will power up devices as the user enjoys their caffeinated beverage.
The Panera Charged Up Cup can be picked up by simply entering for a chance to win one with consumers in Chicago, New York City, St. Louis and Los Angeles able to receive one via delivery on June 21, 2022.
Image Credit: Panera
Trend Themes
1. Wireless-enabled Drinkware - The market for wireless-enabled drinkware has potential for further growth and offers opportunities for disruptive innovation in the food and beverage industry.
2. Multi-functional Beverage Containers - Developing multi-functional beverage containers that can both keep beverages at the right temperature and provide power to mobile devices can provide a unique selling point for companies in the food and beverage industry.
3. Sustainable Reusable Cups - Consumers are actively seeking out sustainable reusable cups, and incorporating additional functions such as wireless charging can provide opportunities for companies to differentiate themselves in the market.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the development of multi-functional beverage containers to enhance the customer experience and increase sales.
2. Consumer Electronics - The consumer electronics industry can collaborate with the food and beverage industry to create wireless-enabled drinkware and incorporate this technology into more products.
3. Sustainability - The concept of sustainability is becoming increasingly important, and the development of sustainable, multi-functional beverage containers can provide opportunities for companies to appeal to eco-conscious consumers.
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