Saks Recently Introduced a Digital Personal Styling Service
Grace Mahas — January 26, 2022 — Business
References: businesswire & retaildive
Retailers are catering to customers with online services, so Saks has partnered with styling technology company Wishi to launch Saks Stylist, an application for the retailer's mobile app and Saks.com. Following a quick quiz, shoppers will be matched with a stylist and will receive tailored recommendations within a day. Once they receive their options, customers can provide feedback to the stylist, who can then alter the selections as needed.
Emily Essner, Chief Marketing Officer, Saks, said, “Personal styling and shopping are a vital part of the Saks Fifth Avenue experience, and now we’re excited to introduce Saks Stylist on our platform. With this latest innovation, we’re transforming these services to be more accessible to our customers."
Image Credit: Shutterstock
Emily Essner, Chief Marketing Officer, Saks, said, “Personal styling and shopping are a vital part of the Saks Fifth Avenue experience, and now we’re excited to introduce Saks Stylist on our platform. With this latest innovation, we’re transforming these services to be more accessible to our customers."
Image Credit: Shutterstock
Trend Themes
1. Digital Personal Styling Services - Fashion retailers are partnering with technology companies to launch online personal styling services, offering tailored and accessible recommendations to customers.
2. Mobile App Integration - Integration of personalized styling services onto retail mobile apps allows for a broader reach in the fashion industry and provides customers with an easy to access styling experience.
3. Customer Feedback Loop - Providing customers with the opportunity to provide feedback to online stylists enables seamless improvements and innovation in these personalized services.
Industry Implications
1. Fashion Retail - Fashion retailers who partner with technology companies to integrate digital personalized styling services onto their websites and mobile apps can offer customers a more personalized and accessible experience, which can lead to increased sales and customer loyalty.
2. Technology - Technology companies that specialize in digital personalized styling services can partner with fashion retailers to offer their platform to larger audiences, resulting in increased brand recognition and revenue growth.
3. Marketing and Advertising - Marketing and advertising agencies can help retailers integrate personalized styling services into their mobile apps and online stores and create marketing campaigns and promotions to target and attract potential customers.
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