Instacart Taps Designer Anwar Carrot to Release New Apparel
Niko Pajkovic — July 29, 2022 — Marketing
To celebrate its 10-year anniversary, leading grocery delivery and pick-up service Instacart has partnered with streetwear designer Anwar Carrots to launch a four-piece carrot-themed apparel collection. The concise capsule includes a t-shirt, bucket hat, tote bag, and water bottle and leans heavily into summery colors and design elements.
Though Instacart and Anwar Carrots may seem like an unlikely duo -- especially considering the designer was once described by Los Angeles Times as ushering in the "future of streetwear" -- both the brand and the designer had already had a mutual appreciation for one another.
"As a father of three with one on the way, my life can get pretty busy, so we’ve been using Instacart for years when we’re in a pinch and need anything from tonight’s dinner to diapers for the kids... When Instacart came to me with this concept for a collaboration, I immediately lit up," said Anwar Carrot in a recent interview with The Drum.
Image Credit: Instacart
Though Instacart and Anwar Carrots may seem like an unlikely duo -- especially considering the designer was once described by Los Angeles Times as ushering in the "future of streetwear" -- both the brand and the designer had already had a mutual appreciation for one another.
"As a father of three with one on the way, my life can get pretty busy, so we’ve been using Instacart for years when we’re in a pinch and need anything from tonight’s dinner to diapers for the kids... When Instacart came to me with this concept for a collaboration, I immediately lit up," said Anwar Carrot in a recent interview with The Drum.
Image Credit: Instacart
Trend Themes
1. Branded Apparel Collaborations - Instacart partners with designer Anwar Carrots to release a limited clothing collection celebrating their 10-year anniversary.
2. Celebratory Themed Merchandise - The carrot-themed apparel collection brings a fresh and summery vibe to grocery delivery.
3. Cross-industry Collaborations - Instacart's unexpected partnership with a streetwear designer opens up opportunities for collaborations across various industries.
Industry Implications
1. E-commerce/grocery Delivery Services - Instacart's partnership with a streetwear designer to release limited apparel collections shows the potential for more limited-edition merchandise to promote brand awareness and loyalty.
2. Streetwear Fashion - Collaborations with non-fashion brands like Instacart offer unique opportunities for streetwear designers to branch out and create new merchandise lines.
3. Home Goods - Grocery delivery services like Instacart partnering with designers to create home accessories as part of limited-edition launches may be a new avenue for cross-industry collaborations.
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