Amid Credit Crunch, Vintage Specs See a Resurgence in Popularity
Marissa Liu — September 3, 2009 — Fashion
References: louloumagazine & eyeglassboy
With the resurgence of retro glasses like Ray-Ban’s Wayfarers, it’s only a matter of time before another blast from the past becomes the hot new look in eyewear. Round retro glasses seems to be making a comeback, especially the 1940s preppy look favored by stars such as Johnny Depp.
Another popular choice is cat-eye. These fetching frames experienced a bit of a resurgence with the ladies in the 90s thanks to singer Lisa Loeb. Maybe this decade will see these retro glasses on the receiving end of a little masculine attention. The heavy- browed, rectangular framed sunglasses popularized in the 60s by Italian filmmaker Frederico Fellini are another good bet to replace the Wayfarers as retro-revival favorites.
Cat Eye Glasses | Lisa Loeb |Wayfarers
Another popular choice is cat-eye. These fetching frames experienced a bit of a resurgence with the ladies in the 90s thanks to singer Lisa Loeb. Maybe this decade will see these retro glasses on the receiving end of a little masculine attention. The heavy- browed, rectangular framed sunglasses popularized in the 60s by Italian filmmaker Frederico Fellini are another good bet to replace the Wayfarers as retro-revival favorites.
Cat Eye Glasses | Lisa Loeb |Wayfarers
Trend Themes
1. Round Retro Glasses - The resurgence of round retro glasses presents an opportunity for eyewear companies to capitalize on the 1940s preppy look favored by stars like Johnny Depp.
2. Cat-eye Glasses - The renewed interest in cat-eye glasses opens up new possibilities for eyewear manufacturers to target both women and men with this retro style.
3. Rectangular Framed Sunglasses - The popularity of rectangular framed sunglasses from the 60s offers a chance for eyewear brands to replace Wayfarers as the go-to retro-revival favorite.
Industry Implications
1. Eyewear Manufacturing - Eyewear manufacturers can leverage the resurgence of retro glasses to create innovative designs and capitalize on the growing demand.
2. Fashion Retail - Fashion retailers have the opportunity to feature and market retro glasses as a must-have accessory, targeting consumers who seek nostalgic fashion trends.
3. Celebrity Inspired Products - Companies specializing in celebrity-inspired products can collaborate with stars like Johnny Depp to create their own line of round retro glasses, capitalizing on the celebrity connection.
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