LRG Skeleton Sweater Kicks Off a Streetwear Craze
For skiers, snowboarders, career burglars, or chronic cold sufferers, these full-zip skeleton hoodies by LRG are quite the find. The brand was already popular in underground street fashion, but attained widespread infamy when Kanye West was spotted rocking an LRG skeleton hoodie.
Similar to regular hoodies, the zippers on these jackets simply extend to cover the wearer’s face. While the LRG brand features mesh eye holes, I did come across another brand in Times Square with no eye holes at all!
Similar to regular hoodies, the zippers on these jackets simply extend to cover the wearer’s face. While the LRG brand features mesh eye holes, I did come across another brand in Times Square with no eye holes at all!
Trend Themes
1. Full-zip Skeleton Hoodies - Disruptive innovation opportunity: Create full-zip skeleton hoodies with customizable patterns and designs to cater to different fashion preferences.
2. Covered Face Clothing - Disruptive innovation opportunity: Develop a line of full-zip clothing, including hoodies and jackets, that cover the face for stylish and functional purposes.
3. Underground Street Fashion - Disruptive innovation opportunity: Collaborate with underground streetwear brands to create unique and limited edition full-zip hoodies that appeal to niche markets.
Industry Implications
1. Fashion Apparel - Disruptive innovation opportunity: Integrate smart technology into full-zip hoodies to offer temperature regulation and built-in wireless headphones.
2. Sportswear - Disruptive innovation opportunity: Design full-zip hoodies with moisture-wicking fabrics and advanced breathability for athletes and outdoor enthusiasts.
3. Fashion Accessories - Disruptive innovation opportunity: Create a line of accessories, such as interchangeable face masks and detachable hoods, to enhance the versatility of full-zip hoodies for different occasions.
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