Men Start to Require a “Ring on It” to Seal the Deal
Marissa Liu — November 14, 2009 — Fashion
References: engagementrings.lovetoknow & nydailynews
Should it be considered hypocrisy that a guy needs to “put a ring on it” to seal the deal, but a woman need not? Man-gagement rings are on the rise as men begin to desire something sparkly in order to make it to “I do” and women look to gift their other half with a token of their affection.
Celebrities, such as Jennifer Hudson, are in on the trend (she gave her fiancé a $15,000 Neil Lane man-gagement ring). Man-gagement rings let people know the level of commitment, previously exclusive to women, denoted by a betrothal.
Celebrities, such as Jennifer Hudson, are in on the trend (she gave her fiancé a $15,000 Neil Lane man-gagement ring). Man-gagement rings let people know the level of commitment, previously exclusive to women, denoted by a betrothal.
Trend Themes
1. Rise of Man-gagement Rings - The trend of man-gagement rings is on the rise as men seek a symbol of commitment on par with women.
2. Celebrity Influence on Man-gagement Rings - Celebrities like Jennifer Hudson are driving the popularity of man-gagement rings by publicly embracing the trend.
3. Gender Equality in Relationship Symbolism - Man-gagement rings symbolize a shift towards gender equality in relationship symbolism, where both men and women can demonstrate commitment.
Industry Implications
1. Jewelry - The jewelry industry has an opportunity to capitalize on the growing demand for man-gagement rings.
2. Fashion - The fashion industry can explore new design possibilities and create stylish man-gagement ring options.
3. Relationship Services - Relationship service providers can offer personalized man-gagement ring experiences and cater to couples looking for unique ways to express commitment.
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