Three Wolf Moon T-Shirt Becomes Internet Sensation
Elsa Blaine — May 29, 2009 — Fashion
Customer reviews have made the Three Wolf Moon t-shirt an internet phenomenon. Sales of the black shirt have increased 2300% since some witty comments made on Amazon.com were made by a wearer touting it as nothing less than a woman magnet!
“I walked from my trailer to Wal-mart with the shirt on and was immediately approached by women. The women knew from the wolves on my shirt that I, like a wolf, am a mysterious loner who knows how to ‘howl at the moon’ from time to time (if you catch my drift!,” said Brian Govern.
The reactions keep on coming - as of today over 800 reviews have been posted and sales have gone from of 2 a day to 100 an hour. There’s even a well done musical YouTube video explaining the benefits of the apparel.
Customers are also posting pictures, some obviously photoshopped, of the 3 Wolf Moon shirt being worn by everyone from Paris Hilton and Gisele Bundchen to President Obama and Elmo.
“I walked from my trailer to Wal-mart with the shirt on and was immediately approached by women. The women knew from the wolves on my shirt that I, like a wolf, am a mysterious loner who knows how to ‘howl at the moon’ from time to time (if you catch my drift!,” said Brian Govern.
The reactions keep on coming - as of today over 800 reviews have been posted and sales have gone from of 2 a day to 100 an hour. There’s even a well done musical YouTube video explaining the benefits of the apparel.
Customers are also posting pictures, some obviously photoshopped, of the 3 Wolf Moon shirt being worn by everyone from Paris Hilton and Gisele Bundchen to President Obama and Elmo.
Trend Themes
1. Customer Review Influence - The viral success of the Three Wolf Moon t-shirt demonstrates the power of customer reviews in driving sales and creating Internet sensations.
2. User-generated Content - The trend of customers posting photos and videos of themselves wearing the Three Wolf Moon t-shirt opens up opportunities for brands to encourage user-generated content and engage with their audience.
3. Social Media Marketing - The YouTube video and social media buzz surrounding the Three Wolf Moon t-shirt highlights the potential impact of social media marketing in creating viral moments and increasing brand visibility.
Industry Implications
1. E-commerce - The success of the Three Wolf Moon t-shirt on platforms like Amazon showcases the potential for e-commerce retailers to leverage customer reviews and user-generated content to boost sales.
2. Apparel - The popularity of the Three Wolf Moon t-shirt suggests a disruptive innovation opportunity for apparel brands to create unique and attention-grabbing designs that resonate with consumers and generate viral buzz.
3. Digital Marketing - The viral marketing tactics used for the Three Wolf Moon t-shirt demonstrate the importance of digital marketing strategies in reaching and engaging with online audiences.
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