GLAMGLOW is Introducing Barbie Fans to Its Iconic SUPERMUD Mask
Laura McQuarrie — June 1, 2020 — Fashion
GLAMGLOW is introducing a special version of its beloved SUPERMUD mask in collaboration with Barbie. Inspired by the iconic doll, the product is packaged in bright pink packaging and includes a cap that's lined with silhouettes of the many faces of Barbie. The product itself is not pink but in fact charcoal in color, as it's useful for clearing the pores with its blend of kaolin clay blend and other ingredients like AHAs and BHAs to clear and brighten the complexion.
As part of the Barbie x GLAMGLOW collaboration, the Glowstarter Mega Illuminating Moisturizer is also being introduced with special packaging to help even more consumers discover the glow it delivers with hyaluronic acid, green tea and highlighting pearl particles.
Image Credit: GLAMGLOW
As part of the Barbie x GLAMGLOW collaboration, the Glowstarter Mega Illuminating Moisturizer is also being introduced with special packaging to help even more consumers discover the glow it delivers with hyaluronic acid, green tea and highlighting pearl particles.
Image Credit: GLAMGLOW
Trend Themes
1. Collaboration Marketing - The GLAMGLOW and Barbie collaboration showcases the potential of partnering with iconic brands to tap into new markets and create unique, limited-edition products.
2. Personalized Packaging - The use of bright pink packaging with silhouettes of Barbie's faces demonstrates the trend of personalized packaging that creates a visually appealing and collectible experience for consumers.
3. Skincare Innovation - The charcoal-based SUPERMUD mask and the Glowstarter Mega Illuminating Moisturizer with hyaluronic acid and highlighting pearl particles highlight the ongoing trend of innovative skincare products that offer targeted benefits for different skin concerns.
Industry Implications
1. Beauty and Cosmetics - The Barbie x GLAMGLOW collaboration presents an opportunity for beauty and cosmetics companies to collaborate with popular brands and create unique, eye-catching products that resonate with consumers.
2. Packaging Design - The personalized packaging of the GLAMGLOW Barbie products showcases the potential for packaging design companies to create visually striking and collectible packaging solutions that enhance the overall product experience.
3. Skincare Industry - The introduction of the charcoal-based SUPERMUD mask and the Glowstarter Mega Illuminating Moisturizer with innovative ingredients presents an opportunity for skincare companies to showcase their expertise and cater to consumers' evolving skincare needs.
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