Rael Provides Feminine Products at Bonnaroo Music & Arts Festival
Grace Mahas — June 18, 2019 — Lifestyle
At this year's Bonnaroo Music & Arts Festival, women-owned feminine care company Rael will be donating more than 100,000 pads and tampons to female festival goers. The products are both organic and natural, ensuring high-quality and reliable protection.
Rael has sponsored the SheRoo tent at the event, which is accessible to female and female-identifying attendees exclusively. The 4-day event has over 80,000 attendees, of which, half identify as female. The SheROO tent boasts a sign stating "We've Got You Covered. Period." with free products displayed beneath. Products range from feminine care to self-care items with products like Rael's k-beauty sheet masks and acne patches featured.
This female-focused tent helps festival attendees feel their best while also increasing consumer reach and loyalty.
Image Credit: Rael
Rael has sponsored the SheRoo tent at the event, which is accessible to female and female-identifying attendees exclusively. The 4-day event has over 80,000 attendees, of which, half identify as female. The SheROO tent boasts a sign stating "We've Got You Covered. Period." with free products displayed beneath. Products range from feminine care to self-care items with products like Rael's k-beauty sheet masks and acne patches featured.
This female-focused tent helps festival attendees feel their best while also increasing consumer reach and loyalty.
Image Credit: Rael
Trend Themes
1. Period Product Marketing - Marketing organic and natural period products at events can increase consumer reach and loyalty.
2. Female-focused Experiences - Creating female-focused experiences at events can attract and retain female consumers.
3. Sustainable Feminine Care - Organic and natural feminine care products are becoming increasingly popular due to their environmental benefits.
Industry Implications
1. Feminine Care - Feminine care companies can create partnerships at events to donate and market their products to new audiences.
2. Event Marketing - Event marketing companies can create female-focused experiences and sponsorships to attract and retain female attendees.
3. Sustainability - Companies in various industries can increase their sustainability efforts by using organic and natural products and partnering with environmentally-conscious brands.
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