NIVEA is Launching New Bio-Based Jars
Michael Hemsworth — July 6, 2021 — Eco
References: beiersdorf & packagingeurope
These new bio-based jars are being launched by NIVEA for its Naturally Good face care range to provide consumers with a packaging option that is reported by the brand to be a 100% climate neutralized product. The jars for the product look and feel like virgin plastic but are reported to contain 41-grams less virgin plastic each, which equates to an elimination of 266-tons of petroleum-based plastic per year, according to Beiersdorf. The packaging makes use of tall oil in the formulation as a more sustainable alternative to crude oil.
The new NIVEA bio-based jars come as part of the brand's continued commitment to sustainability and is reported by the brand to save roughly 76-grams of CO2 from being released per jar. This equates to a 60% savings compared to virgin plastic alternatives.
The new NIVEA bio-based jars come as part of the brand's continued commitment to sustainability and is reported by the brand to save roughly 76-grams of CO2 from being released per jar. This equates to a 60% savings compared to virgin plastic alternatives.
Trend Themes
1. Bio-based Packaging - The use of bio-based packaging materials is a trend that presents disruptive innovation opportunities in sustainable packaging solutions.
2. Climate Neutralization - Climate neutralization is a trend that presents innovation opportunities in reducing carbon emissions in every aspect of production processes.
3. Sustainable Product Development - Sustainable product development is a trend that presents opportunities to develop environmentally friendly products that align with consumer values and preferences.
Industry Implications
1. Skincare - The skincare industry can create disruptive innovation opportunities in the development of sustainable and eco-friendly packaging materials for their products.
2. Consumer Packaged Goods - The CPG industry can leverage bio-based packaging and climate-neutralization trends to develop sustainable product packaging solutions for various consumer products.
3. Manufacturing - The manufacturing industry can seize the opportunity to create products and packages using sustainable materials and production processes to reduce their carbon footprint.
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