The Clean Deo by Beautycounter Boasts a Cornstarch & Coconut Oil Base
Laura McQuarrie — January 13, 2021 — Eco
References: beautycounter & allure
The Clean Deo by Beautycounter boasts an uncompromising formula and eco-friendly refillable packaging so that customers can feel good about supporting their health and the environment. The aluminum-free formula is made with a base of cornstarch, coconut oil, baking soda and shea butter, plus hydrating and conditioning waxes like candelilla and beeswax.
Beautycounter has had many requests from customers to create a deodorant over the years and the product has finally been realized in recyclable, refillable packaging. The deodorant is packaged in such a way that make it easy to take apart and replenish just the portion that holds the stick product. As Beautycounter estimates, purchasing a refill instead of a brand-new deodorant will help to reduce greenhouse gas emissions by 47%.
Image Credit: Beautycounter
Beautycounter has had many requests from customers to create a deodorant over the years and the product has finally been realized in recyclable, refillable packaging. The deodorant is packaged in such a way that make it easy to take apart and replenish just the portion that holds the stick product. As Beautycounter estimates, purchasing a refill instead of a brand-new deodorant will help to reduce greenhouse gas emissions by 47%.
Image Credit: Beautycounter
Trend Themes
1. Refillable Beauty Products - The trend of refillable beauty products creates an opportunity for eco-friendly businesses to reduce packaging and greenhouse gas emissions.
2. Clean Beauty - Clean beauty products made with natural and safe ingredients are becoming more popular, providing an opportunity for businesses to capitalize on this trend and meet consumer demand.
3. Eco-friendly Packaging - The trend towards eco-friendly packaging, such as recyclable and refillable options, presents an opportunity for businesses to reduce waste and appeal to environmentally conscious consumers.
Industry Implications
1. Beauty Industry - The beauty industry can offer more refillable and sustainable products that appeal to environmentally conscious consumers, and reduce packaging waste.
2. Natural and Organic Industry - The natural and organic industry can capitalize on the demand for safe and ethical ingredients by offering clean beauty products that also incorporate eco-friendly packaging options.
3. Sustainability Industry - The sustainability industry can provide more eco-friendly packaging solutions, such as refillable options, to a variety of industries to support a more sustainable and circular economy.
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