The traditional gym space is revamped with unlikely alternative exercises
Trend - With alternative exercises becoming increasingly popular, traditional gym spaces are also transforming with unlikely beauty, mental, or fitness-related specialties. This comes as brands try to entice consumers with experimental experiences while helping them achieve their physical goals or those related to mindfulness.
Insight - Consumers' rituals are expanding as many look to supplement their daily routines with recreational elements. Oftentimes, self-care rituals are at danger of becoming repetitive and individuals struggle to stay motivated. Thus, consumers look for entertaining and unique features that are exciting and offer them more motivation to establish routines. This helps with the maintenance of a good work ethic and allows individuals to be consistent in their personal upkeep.
Insight - Consumers' rituals are expanding as many look to supplement their daily routines with recreational elements. Oftentimes, self-care rituals are at danger of becoming repetitive and individuals struggle to stay motivated. Thus, consumers look for entertaining and unique features that are exciting and offer them more motivation to establish routines. This helps with the maintenance of a good work ethic and allows individuals to be consistent in their personal upkeep.
Workshop Question - Conceptualize an retail space that functions as a unique alternative to the current products/services your brand offers.
Trend Themes
1. Alternative Exercise - Traditional gym spaces are transforming with unlikely beauty, mental, or fitness-related specialties.
2. Mindful Sports - Brands are promoting the benefits of mindful sports to entice consumers with a unique and engaging experience.
3. Fitness Entertainment - Businesses are incorporating motivational content, personalized soundtracks, and unique environments to encourage participation and future visits.
Industry Implications
1. Health and Wellness - With an increasing awareness of individual health and wellness, businesses are incorporating innovative solutions like alternative exercise studios and mental fitness classes.
2. Technology - Innovation in technology is revolutionizing existing business models like traditional gyms or meditation practices as seen with VR fitness programs or mindful sports installation.
3. Entertainment - Businesses are incorporating motivational content, personalized soundtracks, and unique environments to encourage participation and future visits much like in nightclubs or high-energy events.
5 Featured, 45 Examples:
140,280 Total Clicks
Date Range:
Oct 17 — Aug 19
Trending:
V. Hot
Consumer Insight Topics:
