David Lloyd's 'PTVs' Enhance Personal Training with Digital Screens
Laura McQuarrie — April 26, 2018 — Lifestyle
References: davidlloyd & prexamples
Gym company David Lloyd's 'PTVs' were recently introduced as a way for people to stay fit while enjoying their favorite televised content.
Since people often choose to watch TV instead of invest in their health with a physical activity, David Lloyd decided to equip its running coaches with wearables that allow for a digital screen to be strapped to their back. As such, the runners following behind them have the opportunity to binge-watch their favorite shows, all the while getting in a good workout. The PTVs boast the ability to share a wide range of content from platforms like BBC iPlayer and Netflix, ensuring there's something to engage everyone.
David Lloyd is no stranger to attracting new gym-goers in unconventional ways—previously, the gym company has introduced bed-based workouts, jaw exercise classes and cafes that had consumers pay for their refreshments with a physical activity.
Since people often choose to watch TV instead of invest in their health with a physical activity, David Lloyd decided to equip its running coaches with wearables that allow for a digital screen to be strapped to their back. As such, the runners following behind them have the opportunity to binge-watch their favorite shows, all the while getting in a good workout. The PTVs boast the ability to share a wide range of content from platforms like BBC iPlayer and Netflix, ensuring there's something to engage everyone.
David Lloyd is no stranger to attracting new gym-goers in unconventional ways—previously, the gym company has introduced bed-based workouts, jaw exercise classes and cafes that had consumers pay for their refreshments with a physical activity.
Trend Themes
1. Digital Screen Wearables - The use of digital screen wearables on running coaches introduces the possibility to provide customers with tailored content while working out.
2. Multitasking Workouts - The introduction of PTVs allows gym-goers to multitask while working on their fitness goals by catching up on their favorite shows.
3. Unconventional Fitness Methods - David Lloyd's history of introducing unconventional workouts, like bed-based workouts, provides a new avenue for finding innovative workout ideas and devices.
Industry Implications
1. Fitness Wearable Industry - The use of PTVs by David Lloyd highlights the opportunity for the fitness wearable industry to introduce new devices equipped with digital screens for fitness enthusiasts.
2. Entertainment and Fitness Platforms - Entertainment and fitness platforms such as Netflix can partner with gym companies like David Lloyd to provide tailored content for their customers to enhance their workout experience.
3. Fitness Technology Startups - David Lloyd's unconventional approach to integrating technology in their gyms opens up avenues for fitness technology startups to create new and innovative devices for gym-goers.
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