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Fruit Serum

Fruit-based skincare serums grow in popularity

Trend - Fruit-based skincare, though not entirely new, is growing in popularity–particularly in the form of potent serums. Known for the naturally sourced antioxidants they provide in skincare, the highlighting of fruit-based ingredients appeals to naturality minded consumers, while also allowing brands to form simple and appealing branding through which they can sell their products.

Insight - Consumers are keenly aware of the negative affects modern life has on their skin—a result of pollution, stress, and sun exposure. This is in-part responsible for the growth of the skincare space, particularly "natural" skincare. Many consumers perceive products with plant-based ingredients as safer and more effective than those that don't contain as many natural ingredients, and therefore tend to trust them more.
Workshop Question - How could your brand reframe and repackage a popular element within its industry?
Trend Themes
1. Fruit-based Skincare - Natural skincare featuring fruit-based ingredients is increasingly popular, with the highlighting of natural compounds helping to appeal to consumers looking for safer, more effective solutions to skin problems.
2. Solid Serum - Innovative solid skincare products are growing in availability, offering mess-free, easy-to-use products containing high concentrations of curated ingredients for a budget-friendly price.
3. Vitamin C Skincare - The use of vitamin c in skincare products is increasingly popular, featuring in natural skincare for brightening properties, anti-inflammatory purposes, or help with fine lines and wrinkles.
Industry Implications
1. Skincare - Natural, solid, and vitamin c skincare products are fueling consumer interest and market growth as people seek easy and effective solutions to their skin needs.
2. Vegan/cruelty-free Beauty Products - As the public grows more conscious of environmental issues, beauty consumers are benefiting from an increasing array of vegan and cruelty-free product selections.
3. K-beauty - The highly curated and ingredient focused approach of Korean beauty products is appealing to consumers as natural ingredients are recognized for their effectiveness in brightening and smoothing the complexion.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
53,695 Total Clicks
Date Range:
Jul 17 — Apr 19
Trending:
Mild
Consumer Insight Topics:

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