Music festivals adapt streamlined cellular services
Trend - Many festival attendees experience inconvenient channel and frequency connection with their cellular devices. This has led to brands creating streamlined processes that minimize the technical inconveniences that tend to accompany festivals. These processes span transportation solutions, as well as finding friends and merchandise.
Insight - The majority of festival attendees are younger consumers, who are generally more engaged with their mobile devices, and who often use them both professionally and for their safety when they're partaking in recreational habits. When in public spaces, particularly in large gatherings, these consumers look for solutions that ensure their productivity and ability to connect with their loved ones.
Insight - The majority of festival attendees are younger consumers, who are generally more engaged with their mobile devices, and who often use them both professionally and for their safety when they're partaking in recreational habits. When in public spaces, particularly in large gatherings, these consumers look for solutions that ensure their productivity and ability to connect with their loved ones.
Workshop Question - What is the biggest inconvenience in your service? What can you do to mitigate it?
Trend Themes
1. Streamlined Festival Experiences - Brands are creating solutions that minimize technical inconveniences that tend to accompany festivals to cater to younger consumers that are generally more engaged with their mobile devices, and use them both professionally and for their safety.
2. Augmented Reality Integration - Businesses are integrating augmented reality into festival experiences and merchandise sales to enhance the user's experience and provide unique opportunities for engagement.
3. Convenient Festival Deliveries - Companies are providing services to deliver festival essentials to attendees, including Amazon lockers on the festival site, addressing the challenges of anticipating needed items beforehand and saving time otherwise spent in lines.
Industry Implications
1. Event Management - As festivals and live events grow in attendance, event managers and producers can look to technology and convenient delivery services to further improve the festival experiences.
2. Mobile Technology - Festival attendees use their mobile devices frequently during festivals, creating opportunities for businesses to provide streamlined mobile services such as augmented reality friend-finding or food and merchandise purchasing for festivals attendees.
3. Retail - Retailers can cater to festival goers by creating unique festival merchandise sales opportunities through integration with augmented reality or providing delivery services for festival essentials.
4 Featured, 27 Examples:
46,998 Total Clicks
Date Range:
Apr 18 — Apr 19
Trending:
Average
Consumer Insight Topics:
