Jo Malone's Limited-Edition Collection Explores English Lavender
Laura McQuarrie — February 18, 2020 — Fashion
References: jomalone & luxurylaunches
The scent of lavender is known for being soft and soothing but Jo Malone is inviting people to experience its floral qualities in a new way with its limited-edition lavender fragrance collection. This range includes three unique colognes: Lavender & Coriander, Silver Birch & Lavender and Wisteria & Lavender.
According to Celine Roux, Jo Malone's Head of Global Fragrance, "In perfumery, we mainly use French lavender. It is such a familiar, popular scent, so we wanted to explore it in ways that you might not be used to. We’ve taken natural English lavender and gone in three different directions with the other ingredients, to give it that Jo Malone London twist."
In this limited-edition collection, there are also products for the home that are infused with the scent of Lavender and Musk.
Image Credit: Jo Malone
According to Celine Roux, Jo Malone's Head of Global Fragrance, "In perfumery, we mainly use French lavender. It is such a familiar, popular scent, so we wanted to explore it in ways that you might not be used to. We’ve taken natural English lavender and gone in three different directions with the other ingredients, to give it that Jo Malone London twist."
In this limited-edition collection, there are also products for the home that are infused with the scent of Lavender and Musk.
Image Credit: Jo Malone
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Industry Implications
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