Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Updated Browser Security Standards

Clean the Sky - Positive Eco Trends & Breakthroughs

The Web Authentication Standard Changes the Way Users Connect

— April 13, 2018 — Tech
The FIDO Alliance and W3C have come together and reached a milestone in browser security with the recently launched Web Authentication standard. Doing away with passwords has been a goal for tech companies for some time now and this new authentication method manages to accomplish this. The Web Authentication standard would allow users to securely log into browsers without the need for alpha-numeric passwords and would instead utilize a computers fingerprint scanner, camera or by inserting a security key.

The FIDO Alliance and W3C Web Authentication standard is currently functional on Mozilla's Firefox browser, and Google, Microsoft and Opera have all committed to supporting the tech in their browsers. This new form of authentication focuses on two points password implementation. The first focus is on convenience as the use of biometric security, or use of a key is much easier to deploy. The second focus is on security itself as the Web Authentication standard uses practices that are much more unique and would make it significantly harder for a browser account to be compromised.


Image Credit: Sitade/Getty Images
Trend Themes
1. Biometric Security - The use of fingerprint scanners or cameras for authentication presents disruptive innovation opportunities in the security industry.
2. Passwordless Authentication - Removing the reliance on alpha-numeric passwords opens up opportunities for companies to develop new authentication methods and technologies.
3. Web Authentication Standard - The development and implementation of a standardized authentication method across browsers creates opportunities for seamless user experiences and enhanced security.
Industry Implications
1. Technology - The technology industry can benefit from developing and integrating biometric security features into their devices and platforms.
2. Cybersecurity - The cybersecurity industry has the opportunity to create innovative solutions and services around passwordless authentication to enhance online security.
3. Web Browsers - Web browser companies can capitalize on the Web Authentication standard by implementing it into their platforms to provide users with more secure and convenient login experiences.
1
Score
Popularity
Activity
Freshness