iMotions Makes Studying Biometrics Simple with an Easy-to-Use System
Justin Lam — June 7, 2018 — Tech
References: imotions
As biometrics become more integrated into life, companies like iMotions are working on the frontlines of simplifying biometric research. The research platform combines several forms of biometrics—including eye-tracking, facial expressions, galvanic skin response, EEG, EMG and ECG—into a single package. The entire platform is purpose-built to synchronize, visualize and analyze human behavior while still maintaining easy-to-use software that is incredibly compatible with a variety of software and hardware.
The iMotions biometric research platform features the distinct advantage of being hardware-agnostic, as it can simply integrate with several biometric sensors right out of the box. This hardware integration is a key aspect of the iMotion biometric research platform, as it allows users to constantly replace outdated hardware, while also ensuring the iMotions platform is constantly updated to the industry's top tech.
The iMotions biometric research platform features the distinct advantage of being hardware-agnostic, as it can simply integrate with several biometric sensors right out of the box. This hardware integration is a key aspect of the iMotion biometric research platform, as it allows users to constantly replace outdated hardware, while also ensuring the iMotions platform is constantly updated to the industry's top tech.
Trend Themes
1. Biometric Integration - The trend of integrating multiple biometric technologies into a single platform creates opportunities for businesses to simplify and streamline biometric research.
2. Hardware-agnostic Solutions - The trend towards hardware-agnostic biometric research platforms presents disruptive innovation opportunities for businesses to easily integrate and upgrade their biometric sensors.
3. Behavioral Analysis - The trend of synchronizing and analyzing multiple biometric data points enables businesses to gain deep insights into human behavior and create tailored experiences.
Industry Implications
1. Market Research - The market research industry can take advantage of biometric integration to gather more accurate and comprehensive data on consumer responses to products and experiences.
2. Healthcare - The healthcare industry can benefit from the hardware-agnostic nature of biometric research platforms to continually upgrade and enhance patient monitoring and diagnostics systems.
3. User Experience Design - The field of user experience design can leverage behavioral analysis of biometrics to create more intuitive and personalized products and services.
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