The New York Times is Offering Augmented Reality Sports Coverage
Laura McQuarrie — February 9, 2018 — Lifestyle
Now that there are so many places where consumers may view events from the Olympics, media outlets are challenging themselves to provide dynamic coverage—including The New York Times, which launched a unique augmented reality sports feature.
The NYT notes that it is now embracing "a new approach to digital storytelling" through augmented reality and mobile devices.
One of the problems with viewing an Olympic event on TV, or even the screen of a mobile device, in a traditional manner is that only limited views of an athlete's performance can be captured. The NYT's augmented reality sports coverage leverages the technology to its fullest potential to break down the impressive jumps performed by figure skaters, the challenging positions maintained by speedskaters and the careful coverage that Olympic hockey goalies must offer.
The NYT notes that it is now embracing "a new approach to digital storytelling" through augmented reality and mobile devices.
One of the problems with viewing an Olympic event on TV, or even the screen of a mobile device, in a traditional manner is that only limited views of an athlete's performance can be captured. The NYT's augmented reality sports coverage leverages the technology to its fullest potential to break down the impressive jumps performed by figure skaters, the challenging positions maintained by speedskaters and the careful coverage that Olympic hockey goalies must offer.
Trend Themes
1. Augmented Reality Sports Coverage - Opportunity for media outlets to provide immersive and dynamic coverage of sports events using augmented reality technology.
2. New Approach to Digital Storytelling - Opportunity for media outlets to adopt innovative methods, like augmented reality, to enhance their storytelling capabilities.
3. Enhanced Viewing Experience - Opportunity to provide viewers with a more immersive and engaging experience by leveraging augmented reality in sports coverage.
Industry Implications
1. Media and Entertainment - Opportunity for media companies to incorporate augmented reality technology into their sports coverage, creating unique and engaging experiences for consumers.
2. Sports Broadcasting - Opportunity for sports broadcasters to adopt augmented reality technology to enhance their coverage, offering viewers a more immersive and interactive experience.
3. Technology and Software Development - Opportunity for tech companies to develop and improve augmented reality solutions that can be utilized in sports coverage, offering innovative and cutting-edge experiences.
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