The FanAI Platform Helps Esports Teams to Harness Their Fanbases
References: fanai.io & techcrunch
Esports are big business, as recent investments in a variety of leagues has shows, and the FanAI platform is hoping to provide esports teams with the tools they need to harness the unique advantage they have over traditional sports. The analytics system gathers and presents data on esports viewers' behavior, helping teams to monetize their fanbases as efficiently as possible.
While the big sports leagues are currently in a fight with traditional media companies (read: TV networks) over streaming thanks to their legacy partnerships, esports have since the beginning existed solely online. The vast majority of esports fans thus watch their favorite teams on the internet, which makes it significantly easier for marketers to collect data on behavior and habits. With the FanAI platform, teams have the potential to sell to their fans an match the earnings of the old guard right out of the gate.
While the big sports leagues are currently in a fight with traditional media companies (read: TV networks) over streaming thanks to their legacy partnerships, esports have since the beginning existed solely online. The vast majority of esports fans thus watch their favorite teams on the internet, which makes it significantly easier for marketers to collect data on behavior and habits. With the FanAI platform, teams have the potential to sell to their fans an match the earnings of the old guard right out of the gate.
Trend Themes
1. Esports Analytics - There's an opening for data analytics platforms designed for esports teams looking to monetize and optimize their fanbases.
2. Online Content Monetization - Online content platforms are ripe for monetization using data analytics tools to understand viewer behavior and preferences.
3. Audience Engagement Optimization - Platforms that offer audience engagement optimization tools for esports teams can help them connect with fans and build a stronger brand.
Industry Implications
1. Esports - There's a growing need for analytics platforms in the burgeoning esports industry to gain insights into viewer behavior and engagement.
2. Digital Advertising - Digital advertising companies can leverage analytics data from online content platforms to more effectively target specific audiences and boost revenue.
3. Sports Marketing - Sports marketing firms can use audience engagement optimization tools to help traditional sports teams better engage with fans and grow their following.
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