BIGS is Creating Seasoned Sunflower Seeds Inspired by Taco Bell
Laura McQuarrie — October 27, 2017 — Lifestyle
References: bigs & foodbusinessnews.net
Seasoned sunflower seeds are offered in a range of flavors that vary from spicy to salty and even sweet, but fans of the snack will be in for an all-new kind of surprise next year as part of a collaboration between BIGS and Taco Bell.
In the first half of next year, BIGS plans to release its Taco Bell Taco Supreme Seeds, which combine fire-roasted sunflower seeds with a spicy taco flavor inspired by the Mexican fast food chain.
BIGS currently produces a range of seasoned sunflower seeds that channel flavors from other packaged food products, such as Vlasic Dill Pickle, Hidden Valley Ranch, Stubb’s Bar-B-Q and Old Bay Seasoned. As Erik Havlick co-founder of BIGS puts it: "These are iconic brands that carry with them a tremendous amount of consumer brand equity, and in our case, a fantastic way of validating flavor and expanding awareness of the category."
In the first half of next year, BIGS plans to release its Taco Bell Taco Supreme Seeds, which combine fire-roasted sunflower seeds with a spicy taco flavor inspired by the Mexican fast food chain.
BIGS currently produces a range of seasoned sunflower seeds that channel flavors from other packaged food products, such as Vlasic Dill Pickle, Hidden Valley Ranch, Stubb’s Bar-B-Q and Old Bay Seasoned. As Erik Havlick co-founder of BIGS puts it: "These are iconic brands that carry with them a tremendous amount of consumer brand equity, and in our case, a fantastic way of validating flavor and expanding awareness of the category."
Trend Themes
1. Collaborative Snacks - Collaborations between QSR and snack companies can create innovative new flavors and expand the snack category.
2. Flavor Validation - Using iconic brand flavors can validate new flavors, expand awareness of the category and improve marketability.
3. Premium Seed Snacks - Creating premium flavored seed snacks can attract a wider range of consumers and create a new market segment for snacking.
Industry Implications
1. Fast Food - Collaborative snacks between QSR and snack companies can boost sales and introduce new flavors to fast food menus.
2. Packaged Snacks - Innovation in flavors and premium product offerings can attract new customers and increase sales in the highly competitive packaged snacks industry.
3. Health Food - By offering seasoned sunflower seeds, companies can create a healthier snacking alternative that appeals to those looking for plant-based protein and low-carb options.
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