MAST's Themed Chocolates Capture the Essence of Global Cities
Laura McQuarrie — October 21, 2016 — Lifestyle
References: mastbrothers & design-milk
MAST is a Brooklyn-based craft chocolate company that is now making a collection of themed chocolate bars inspired by cities around the world. The collection includes the London Collection, the Los Angeles Collection and naturally, the Brooklyn Collection.
Some of the unique flavors that can be found in each bundle of six bars include Black Treacle, Gin, Horchata, Popcorn and Rooftop Chili.
Other than using specific ingredients to capture the essence of each region, the MAST chocolate collections include artfully designed wrappers that were created with local textile shops, personal friends and photographers. These chocolate bar sets are incredibly original in both flavor and presentation, making them ideal gifts to give to foodies, artists and travelers alike.
Some of the unique flavors that can be found in each bundle of six bars include Black Treacle, Gin, Horchata, Popcorn and Rooftop Chili.
Other than using specific ingredients to capture the essence of each region, the MAST chocolate collections include artfully designed wrappers that were created with local textile shops, personal friends and photographers. These chocolate bar sets are incredibly original in both flavor and presentation, making them ideal gifts to give to foodies, artists and travelers alike.
Trend Themes
1. Themed Chocolate Collections - Opportunity for craft chocolate companies to create themed collections inspired by different cities, using unique flavors and artful packaging.
2. Localized Collaborations - Opportunity for chocolate companies to collaborate with local textile shops, artists, and photographers to create artfully designed wrappers that capture the essence of each city.
3. Gourmet Food Gifting - Opportunity for chocolate companies to target foodies, artists, and travelers by creating original and flavorful chocolate bar sets that can be given as unique gifts.
Industry Implications
1. Craft Chocolate - Opportunity for craft chocolate companies to differentiate themselves and create unique offerings through themed chocolate collections inspired by cities.
2. Textile and Design - Opportunity for local textile shops and designers to collaborate with chocolate companies for creating artfully designed wrappers for city-inspired chocolate collections.
3. Gift and Specialty Food - Opportunity for the gift and specialty food industry to tap into the trend of themed chocolate collections as unique and gourmet gift options for foodies, artists, and travelers.
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