Consumers turn to sleep-tracking tech built directly into the mattress
Implications - Stepping away from gadgets and devices that offer sleep-tracking capabilities, smart mattresses and mattress covers with the same features built-in are starting to be embraced by early adopters. Whether to provide a more customized slumber or to track biometric data, such products elevate the process to one that is more intuitive and less obtrusive than the first generation of connected sleep devices. This progression is related to to mainstream consumer concerns around health, as well as the expansion of the uses for the Internet of Things within the home.
Workshop Question - Who are the early adopters of your industry and how can you surprise and delight them?
Trend Themes
1. Built-in Sleep-tracking - Smart mattresses and mattress covers with built-in sleep-tracking features are being embraced by early adopters.
2. Health Optimization - Sleep tech is being used to elevate the sleep process to make it more intuitive and health-friendly.
3. Ultra-personalized Mattresses - Mattress brands are offering mattresses that can be tailor-made to fit an individual's specific needs.
Industry Implications
1. Mattress Manufacturing - The mattress industry needs to adapt by offering mattresses that align with personalized and health-friendly sleep tech trends.
2. Fitness Wearables - Sleep-monitor tech within wearables can be paired with smart mattress covers and sleep-tracking mattresses to merge findings and insights.
3. Iot Home Automation - Smart mattress covers and sleep-tracking mattresses can be connected to other home devices to provide further automation opportunities, like brewing coffee or unlocking doors.
