The Mapkin App Lets You Add a Touch of Personality to Your Directions
Michael Hines — May 2, 2013 — Autos
References: mapkin.co & springwise
The Mapkin app is the modern way to write down directions for a friend.
The new app allows you to create and send personalized directions to a person's smartphone via text, email or social media. Mapkin lets you do more with the directions you give, such as letting you write down comments about certain points in a route and attaching voice recordings.
As mobile GPS technology gets better, the difference between map apps grows smaller and smaller. The Mapkin app stands out with its customizable features that make giving directions feel more personal and less informal. The app is currently undergoing testing in a private beta session and will be distributing invites on a first come first serve basis.
The new app allows you to create and send personalized directions to a person's smartphone via text, email or social media. Mapkin lets you do more with the directions you give, such as letting you write down comments about certain points in a route and attaching voice recordings.
As mobile GPS technology gets better, the difference between map apps grows smaller and smaller. The Mapkin app stands out with its customizable features that make giving directions feel more personal and less informal. The app is currently undergoing testing in a private beta session and will be distributing invites on a first come first serve basis.
Trend Themes
1. Customized Mobile Navigation - The trend towards personalized mobile map apps allows users to create and send customized directions with added personal touches.
2. Enhanced Map Annotations - The Mapkin app's feature of allowing users to write comments and attach voice recordings to specific points in a route presents opportunities for enhanced map annotations in other navigation apps.
3. Improved User Experience - The Mapkin app's focus on making directions feel more personal and less formal highlights the trend of improving the user experience in mobile navigation apps.
Industry Implications
1. Mobile Navigation - The personalized mobile map app trend disrupts the mobile navigation industry by offering users more customization options and a unique user experience.
2. Communication and Messaging - The ability to create and send personalized directions through text, email, and social media opens up disruptive innovation opportunities in the communication and messaging industry.
3. Technology and GPS - As mobile GPS technology advances, the trend of customized mobile map apps presents opportunities for innovation and competition within the technology and GPS industry.
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