The Need Supply Co. Strange Botany Lookbook is Unassumingly Quirky
Meghan Young — April 27, 2013 — Fashion
References: needsupply & refinery29
The Need Supply Co. Strange Botany lookbook is as unassumingly quirky as the brand's past lookbooks. Instead of an athletic theme, however, the photoshoot revolves around potted plants, hence its title. Shot in studio against a beige backdrop, the images is like a cross between Mrs. Roper and 'Moonrise Kingdom.'
Cool and quirky, the model goes on a hipster journey through sparse and manmade wilderness. All the while she is clad in relatively androgynous outfits full of pastel colors and bold patterns. The Need Supply Co. Strange Botany lookbook features looks by Ilana Kohn, Kokoon, Academy and Dusen Dusen.
Overall, as Refinery29 points out, the Need Supply Co. Strange Botany lookbook is perfect for Pinterest.
Cool and quirky, the model goes on a hipster journey through sparse and manmade wilderness. All the while she is clad in relatively androgynous outfits full of pastel colors and bold patterns. The Need Supply Co. Strange Botany lookbook features looks by Ilana Kohn, Kokoon, Academy and Dusen Dusen.
Overall, as Refinery29 points out, the Need Supply Co. Strange Botany lookbook is perfect for Pinterest.
Trend Themes
1. Quirky Lookbooks - This trend of unassumingly quirky lookbooks offers opportunities for brands to showcase their unique products in a fun and creative way.
2. Plant-themed Fashion - The rise of plant-themed fashion in lookbooks presents opportunities for clothing brands to tap into the growing interest in botanical aesthetics.
3. Androgynous Fashion - The use of androgynous outfits in the Need Supply Co. Strange Botany lookbook hints at a trend towards gender-neutral fashion, creating room for brands to explore inclusive and diverse styles.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of quirky lookbooks to engage consumers and differentiate their brands in a saturated market.
2. Home and Garden - The plant-centric theme in the Need Supply Co. Strange Botany lookbook provides opportunities for the home and garden industry to explore cross-promotions with fashion brands and tap into the greenery trend.
3. Social Media and Visual Sharing Platforms - The appeal of the Need Supply Co. Strange Botany lookbook for Pinterest users suggests an opportunity for social media platforms and visual sharing websites to collaborate with fashion brands and create curated collections to attract users.
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