The Frances May Church & State Collection Displays Dark Petals
References: francesmay & missmoss.co.za
This Frances May collection has been released as a part of a highly fashionable collaboration with Portland's design experts Church & State. Although the pieces are being displayed via Frances May's Spring 2014 apparel line, the duo has put together a markedly muted and monochromatic lookbook.
Paired with the black and white images of petals and flowers in full bloom are dark shades, all of which match the laid-back and at times gloomy vibe that comes with each image. The snapshots were orchestrated by photographer Caesy Oney who certainly remained true to the project's alluring offbeat nature.
Each dress in this series has also been named after the grandmothers of the designers, adding personal elements to button-down frocks and bow-tied maxi dresses.
Paired with the black and white images of petals and flowers in full bloom are dark shades, all of which match the laid-back and at times gloomy vibe that comes with each image. The snapshots were orchestrated by photographer Caesy Oney who certainly remained true to the project's alluring offbeat nature.
Each dress in this series has also been named after the grandmothers of the designers, adding personal elements to button-down frocks and bow-tied maxi dresses.
Trend Themes
1. Muted Floral Fashion - Opportunity to disrupt the traditional bright floral prints with a more subdued and moody aesthetic.
2. Monochromatic Lookbooks - Opportunity to create bold and striking campaigns by using black and white imagery with pops of color that align with the brand's tone.
3. Personalized Clothing Collections - Opportunity to connect customers emotionally by adding personal touches like naming each piece after family members, making the collection more meaningful and memorable.
Industry Implications
1. Fashion - The fashion industry can adopt muted floral prints to create new collections that cater to customers who prefer a darker and more sophisticated aesthetic.
2. Photography - The photography industry can create impactful campaigns by experimenting with black and white photography techniques that enhance the mood and the storyline of the brand.
3. Retail - The retail industry can develop personalized clothing collections to make the shopping experience more enjoyable and unique for customers, increasing customer loyalty and repeat business.
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