Lula Magazine Spring 2010 Blurs Feminine & Masculine
Venessa Fisher — March 26, 2010 — Fashion
References: lulamag & fashiongonerogue
It seems that this season, women’s wear is all about mixing masculine pieces with feminine touches, and the latest shoot for Lula Magazine Spring 2010 does just that. Entitled ‘To Your Heart from Mine,’ the shoot features throwback pieces like pale pink pant suits, bow-tied button-downs and some serious pleated dress pants.
Captured by Sophie Delaporte, the spread is shot in a soft and ethereal style that works perfectly with model Dolores Doll’s retro hair and makeup and relaxed attitude. Although this shoot is pretty to look at, I feel like it’s a little too old for its time.
Captured by Sophie Delaporte, the spread is shot in a soft and ethereal style that works perfectly with model Dolores Doll’s retro hair and makeup and relaxed attitude. Although this shoot is pretty to look at, I feel like it’s a little too old for its time.
Trend Themes
1. Androgynous Fashion - The trend of mixing masculine and feminine pieces in fashion offers opportunities for disruptive innovation in unisex clothing lines, gender-neutral fashion accessories, and beauty products that cater to all genders.
2. Retro Style - The use of throwback pieces in fashion editorials presents opportunities for disruptive innovation in vintage clothing rentals, upcycling retro pieces for contemporary wear, and remaking classic designs using sustainable materials.
3. Ethereal Photography - The soft and dreamy style of photography in fashion editorials creates opportunities for disruptive innovation in fine art photography prints, expressively styled product photography for online stores, and augmented reality-enhanced photos for fashion e-commerce.
Industry Implications
1. Fashion - The fashion industry can benefit from disruptive innovation by embracing gender-neutral clothing lines, promoting sustainable practices, and offering online augmented reality experiences for customers.
2. Beauty - The beauty industry can capitalize on the trend of androgynous fashion by offering gender-neutral beauty products, creating lines specifically designed for male and female customers, and featuring gender-nonconforming individuals in advertising campaigns.
3. Photography - The photography industry can take advantage of the trend of ethereal fashion editorials by offering fine art prints, creating product photography that captures the same dreamy aesthetic, and developing innovative ways to showcase augmented reality-enhanced photos for e-commerce.
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