In honor of International Women's Day -- held on March 8th -- many brands launched initiatives in order to empower and uplift females across the globe. These Women's Day initiatives ranged from empowering AI apps to postpartum depression awareness ads, and were launched across various industries spanning from luxury consumer goods to craft beer breweries.
Notably, the LVMH group launched a new podcast series, dubbed Tips to the Top which highlights various female employees who share their journey to reaching success, giving key tips along the way. Another notable example comes from UK-based creative agency VCCP who launched an eye-catching pillow series displaying common sexists tropes used in the workplace, such as "You're Funny For a Girl" or "Just Get One Of The Girls To Organize It."
15 Women's Day Initiatives
From Empowering AI Apps to Postpartum Depression Awareness Ads:
Grace Mahas — Mar 12, 2020 — Marketing

15
Mature Women-Celebrating Campaigns
Knix's New Lingerie Campaign Exclusively Features Women Over 50

14
Eye-Catching Gender Equality Ads
VCCP Launched 'Does It Sit Comfortably' Ad Ahead of Women's Day

13
Anti-Sexist Language Campaigns
Babbel Highlights Sexist Terms Ahead of International Women’s Day
12
Complimentary Headshot Services
This Women's Day, Benefit is Helping Women in the Workplace
11
Empowering AI Apps
BigUp.AI Uses Helps Women Self-Promote by Using Better Language
10
Women-Celebrating Gas Station Campaigns
The 'She Will' Initiative from Shell Oil Co. is Playful
9
Designer Scout Accessories
Diane von Furstenberg Created Limited-Edition Girl Scouts Accessories
8
Anti-Human Trafficking Pins
Hillberg & Berk Aim to Raise $100,000 to Help End Human Trafficking
7
International Women's Day Desserts
Coolhaus Queens' Coffee Ice Cream is Made with Allegro Coffee
6
Women's Day Pop-Up Markets
The Atelier and Hudson's Bay Will Host a Curated Four-Day Pop-Up
5
Postpartum Depression Awareness Ads
MomGenes Highlights How Postpartum Depression Could Be Genetic
4
Female Empowerment Spirits
This New Van Gogh Vodka Celebrates International Women's Day
3
Cosmetic-Branded Female Empowerment Ads
Avon Asks Men and Women to #SpeakOut in its New Campaign
2
Female-Celebrating Beer Ads
Collective Arts Brewing's Latest Campaign Celebrates Females
1
Historical Women-Focused Ad Campaigns
Ancestry Launched a Campaign Titled 'Make Them Count'
Related Ideas
AI-Generated Fashion Campaigns
Mango Debuted Its First AI Campaign for Its New Teen Line
Immersive Wellness-Focused AI Campaigns
AI Wellness Has Introduced the Ask My Avatar Challenge
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
Body Acceptance-Focused V-Day Campaigns
Bluebella’s Valentine’s Campaign is Titled Love Letters
AI Job Skill Tools
Dove Chocolate's Mom Experience Translator Helps with Reintering the Workforce
Supportive Coaching Programs
Nike Celebrates the 5th Anniversary of Play Academy with Naomi Osaka
Women-Empowering Jewelry Campaigns
Verlas Debuts the Shine in Your Shape Campaign for Women's Day
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Unique AI-Generated Ads
Skinny Mobile Introduces Its New AI-Powered Brand Ambassador
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
AI-Powered Ecommerce Technologies
Hugo Boss Launches a New AI-Powered Product Content Feature
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Modern Motherhood Campaigns
Nara Smith Stars in Marc Jacobs' Mother's Day Campaign
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
AI-Driven Product Photoshoots
Unilever Shared Its Use of AI and Digital Twins at NVIDIA GTC 2025
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
AI-Crafted Hyper Personal Tools
L'Oréal & Meta Launch AI Hyper-Personalization
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Empathetic AI-Powered Journal Apps
The 'empaithy' App Supports Mental Health Exploration
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
New Years Specific Campaigns
Dove’s Unready for Anything Campaign Celebrates End-of-Night Rituals
Age-Celebrating Beauty Campaigns
Estée Lauder Canada Debuts the #BecauseOfMyAge Campaign
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Feminine Lavender-Hued Watches
This Casio G-SHOCK GMA-P2125W-6A Marks International Women's Day
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Women's Wellness Platforms
Alo Yoga Launches the EMBODIMENT Sexual Wellness Platform for Women
Afternoon Break-Encouraging Campaigns
Halfday Iced Tea is Launching the Halfday Break Campaign
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
AI Women's Health Assistants
Ema Provides Fast, Accurate and Empathetic Maternal Health Support
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Global Inclusive Retail Initaitives
Women-Led Wednesday Promotes Women-Operated Businesses
AI-Powered Metabolic Health Apps
January AI Has Introduced Notable Enhancements to Its App
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Sleep Poverty Awareness Campaigns
Ikea Canada Introduces the Sleepless Lamp Calmpaign
Weed-Centric Women’s Campaigns
Sundae School’s 'Women of Weed' Campaign Redefines Cannabis Culture
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Inclusive Mental Health Campaigns
Samsung and SOS Voz Amiga Partner for 'Saved in Translation'
Membership-Based Beauty Apps
Beauty Pie Launched an Exclusive App for its Members on Pi Day
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Athlete-Focused Mental Wellbeing Initiatives
Powerade’s the Athlete Code Raises Awareness
Menstrual Cycle Wellbeing Initiatives
Clue & Headspace Address Menstrual Cycles & Mental Wellness
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Footwear-Branded Heart Health Initiatives
Chinese Laundry Debuts the Wear Your Heart Campaign
Women's Day Menu Initiatives
Hard Rock Cafes x Shakira Partner for a Limited-Time Menu
Immersive Women-Targeted Travel Tours
EF Go Ahead Tours Launched Women Only Solo Tours
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
AI-Remastered Olympic Documentaries
Alibaba Cloud Released 'To the Greatness of HER' film
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Play-Inspired Global Holiday Campaigns
Toys"R"Us Has Introduced a New Global Holiday, Play Day
AI Startup Showcases
Paddle AI Launchpad Showcase is Scaling AI Startups Into Success
Women-Focused Digital Safety Initiatives
The Durex Blocker Debuted for International Women's Day
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Connection-Making AI-Powered Marketing Platforms
Marigold Announces Its Marigold AI Initiative
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Empowering Bladder Leak Campaigns
The Poise 'Giggle Dribble' Campaign Stars Katherine Heigl
International Women’s Day Events
W Toronto will Feature Curated Women-Centric Celebrations
Hormone Innovator-Focused Award Events
Mira Has Introduced the Hormone Innovators Awards 2025
Tree-Planting Perfume Campaigns
The Perfume Shop World Earth Day 2025 Initiative is Eco-Focused
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Book-Shaped Toolkits
The Hot Girl Toolkit by Mandy Supplies Women with Seven Must-Have Tools
Women-Focused AI-Powered Financial Platforms
Her Finances' Services Target High-Net-Worth Women
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Women's Healthcare Books
Evvy Launched a Gender Health Gap Book for Equal Research Day
Small Business Support Initiatives
Mastercard Awards Ten Female Entrepreneurs with Grants
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Fair Wage-Supporting V-Day Campaigns
Acumen Launched the #Cocoamitment Campaign
Corporate Connection Platforms
Her Workplace Introduces its AI-Powered Career Platform for Women
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Unified AI Campaigns
Samsung UK Unveils 'You & AI. As One' Campaign
Menopause Awareness Holidays
Stripes Beauty Established National Hot Flash Day in September
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Dynamic Anniversary-Honoring Campaigns
Claire's Launches the Hello Kitty, Hello World Campaign
Omnichannel Retail Initiatives
J. Jill is Aiming to Provide Women More Positive Retail Experiences
Celebratory Female Empowerment Cupcakes
Lola’s International Women’s Day Cupcakes Arrive in March
Empowering Women Entrepreneur Programs
Suzy Levian Recently Launched the EmpowerHer™ Program
Unknown Birthday Campaigns
Grey Bangladesh & Tasty Treat Address a Significant Issue in Bangladesh
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Mental Well-Being Foundations
The AE Foundation Launched on World Mental Health Day
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Pregnancy Support Communities
Aware.ai Pregnancy App Connects Moms with Communities and Resources
Collaboraive Women-Empowering Initiatives
Giant Tiger Joins the Canadian Women’s Foundation
Community Retail Events
The Nisa Making a Different Locally Pink Friday Event is Supportive
Prescriptive Mental Health Posters
Parkrun Encourages Movement on World Mental Health Day
AI Parenting Assistants
Mom AI Offers Personalized Tips, Meal Planning, and Wellness Support
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Gender-Based Violence Awareness Films
My Friend Max Hate Exposes the Dark Side of Online Influence
App-Based Wellness-Oriented Challenges
Life Time Launches the Everyday Well Challenge on Its App
Food Holiday Calendars
Food Holidays is Celebrating National Days for Foodies
Women-Focused Cigar Campaigns
Ladies Love Cigars Debuts the Savor the Moment Initiative
At-Risk Youth-Targeted Initiatives
Victoria's Secret Notes Its Work with Pacific Links Foundation
Women-Centric Vegan Summits
Vegan Women Summit Returns to Los Angeles on May 10th
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Friendship-Celebrating Doll Duos
Barbie Celebrates Women's Day with the Role Model Series
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
International Awareness-Bringing Events
Illumina Recently Ran Its Steps Against Cancer Campaign
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Chilling Domestic Abuse Campaigns
BBDO Bangkok's Second Chance Campaign Taps Gigi Supitcha
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Women-Empowering Work Programs
Vantage Foundation and Grab Indonesia Address Workforce Challenges
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Qatari Marketplace Campaigns
Lulu Hypermarket Launches a New Initiative to Support Qatari Products
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Empowering AR Applications
Black Radiance is Unveiling a New Augmented Reality App for Black Women
Postpartum Mental Health Apps
Postpartum Support International Launches the Connect App
Hotel Wellness Campaigns
Hyatt Hotels Launches 'Wellness at Hyatt' for International Yoga Day
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Play-Encouraging Intational Holidays
The UN Officially Marks the Inaugural Day of Play
Women-Empowering Hotel Group Initiatives
Radisson Hotel Group Launched an Inaugural Diversity Week
Fathers Day Short Films
Dove Men+Cares Debuted the 'Care Makes a Dad' Initiative
Valentine's Day Treat Launches
Ladurée India Launches a Valentine's-Inspired Macaron Collection
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Intuitive Cycle Tracking Apps
LadyLog Helps People Track Their Menstruation Cycles
Business-Targeted Menopause-Friendly Membership Programs
MiDOViA Debuts an Important Program
Pride-Inspired Social Initiatves
La Roche-posay Hosted Its 4th Annual 'Pride in Dermatology' Event