In honor of International Women's Day -- held on March 8th -- many brands launched initiatives in order to empower and uplift females across the globe. These Women's Day initiatives ranged from empowering AI apps to postpartum depression awareness ads, and were launched across various industries spanning from luxury consumer goods to craft beer breweries.
Notably, the LVMH group launched a new podcast series, dubbed Tips to the Top which highlights various female employees who share their journey to reaching success, giving key tips along the way. Another notable example comes from UK-based creative agency VCCP who launched an eye-catching pillow series displaying common sexists tropes used in the workplace, such as "You're Funny For a Girl" or "Just Get One Of The Girls To Organize It."
15 Women's Day Initiatives
From Empowering AI Apps to Postpartum Depression Awareness Ads:
Grace Mahas — Mar 12, 2020 — Marketing
15
Mature Women-Celebrating Campaigns
Knix's New Lingerie Campaign Exclusively Features Women Over 50
14
Eye-Catching Gender Equality Ads
VCCP Launched 'Does It Sit Comfortably' Ad Ahead of Women's Day
13
Anti-Sexist Language Campaigns
Babbel Highlights Sexist Terms Ahead of International Women’s Day
12
Complimentary Headshot Services
This Women's Day, Benefit is Helping Women in the Workplace
11
Empowering AI Apps
BigUp.AI Uses Helps Women Self-Promote by Using Better Language
10
Women-Celebrating Gas Station Campaigns
The 'She Will' Initiative from Shell Oil Co. is Playful
9
Designer Scout Accessories
Diane von Furstenberg Created Limited-Edition Girl Scouts Accessories
8
Anti-Human Trafficking Pins
Hillberg & Berk Aim to Raise $100,000 to Help End Human Trafficking
7
International Women's Day Desserts
Coolhaus Queens' Coffee Ice Cream is Made with Allegro Coffee
6
Women's Day Pop-Up Markets
The Atelier and Hudson's Bay Will Host a Curated Four-Day Pop-Up
5
Postpartum Depression Awareness Ads
MomGenes Highlights How Postpartum Depression Could Be Genetic
4
Female Empowerment Spirits
This New Van Gogh Vodka Celebrates International Women's Day
3
Cosmetic-Branded Female Empowerment Ads
Avon Asks Men and Women to #SpeakOut in its New Campaign
2
Female-Celebrating Beer Ads
Collective Arts Brewing's Latest Campaign Celebrates Females
1
Historical Women-Focused Ad Campaigns
Ancestry Launched a Campaign Titled 'Make Them Count'
Related Ideas
AI-Generated Fashion Campaigns
Mango Debuted Its First AI Campaign for Its New Teen Line
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI Job Skill Tools
Dove Chocolate's Mom Experience Translator Helps with Reintering the Workforce
Supportive Coaching Programs
Nike Celebrates the 5th Anniversary of Play Academy with Naomi Osaka
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
AI-Crafted Hyper Personal Tools
L'Oréal & Meta Launch AI Hyper-Personalization
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
AI Beauty Pageants
The World AI Creator Awards is Hosting the Miss AI Competition
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Break-Focused AI Campaigns
Kit Kat is Encouraging AI Tool Breaks to Boost Their Optimization
Empathetic AI-Powered Journal Apps
The 'empaithy' App Supports Mental Health Exploration
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Age-Celebrating Beauty Campaigns
Estée Lauder Canada Debuts the #BecauseOfMyAge Campaign
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
AI-Powered Mental Health Apps
The 'Deepen' AI Therapist App Offers Insights and More
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Period Sex Campaigns
U by Kotex Launches “Let’s Have Period Sex” Chocolates for Valentine's Day
Women's Wellness Platforms
Alo Yoga Launches the EMBODIMENT Sexual Wellness Platform for Women
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
AI Women's Health Assistants
Ema Provides Fast, Accurate and Empathetic Maternal Health Support
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
AI-Powered Metabolic Health Apps
January AI Has Introduced Notable Enhancements to Its App
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Empowering Self Care Holidays
eos is Transforming Pre-Valentine's Day Rituals with Vagentine's Day
Supermodel-Backed AI Cards
Winnie Harlow Partners with Coca-Cola to Launch AI Christmas Cards
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Women's Health Platforms
Frida Uncensored Equips Parents with the Education Needed for Motherhood
Menstrual Cycle Wellbeing Initiatives
Clue & Headspace Address Menstrual Cycles & Mental Wellness
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Faceless Mother Campaigns
Peanut's Invisible Mothers Visualizes the Solitude Women Experience
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
AI-Remastered Olympic Documentaries
Alibaba Cloud Released 'To the Greatness of HER' film
Play-Inspired Global Holiday Campaigns
Toys"R"Us Has Introduced a New Global Holiday, Play Day
Connection-Making AI-Powered Marketing Platforms
Marigold Announces Its Marigold AI Initiative
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Book-Shaped Toolkits
The Hot Girl Toolkit by Mandy Supplies Women with Seven Must-Have Tools
Women's Literature-Inspired Skincare Stores
Aesop Boasts a Women's Literature Library
Abuse Awareness Beauty Initiatives
YSL Beauty Recently Partnered with Women's Shelters Canada
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Women's Healthcare Books
Evvy Launched a Gender Health Gap Book for Equal Research Day
Retailer Mental Health Initiatives
L.L. Bean's 'Be An Outsider' Challenge Encouraged Time Outdoors
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Unified AI Campaigns
Samsung UK Unveils 'You & AI. As One' Campaign
Menopause Awareness Holidays
Stripes Beauty Established National Hot Flash Day in September
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Dynamic Anniversary-Honoring Campaigns
Claire's Launches the Hello Kitty, Hello World Campaign
Omnichannel Retail Initiatives
J. Jill is Aiming to Provide Women More Positive Retail Experiences
Women's Day-Inspired Handbag Collections
HIE Introduces a New International Women's Day Collection
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Community Retail Events
The Nisa Making a Different Locally Pink Friday Event is Supportive
Unknown Birthday Campaigns
Grey Bangladesh & Tasty Treat Address a Significant Issue in Bangladesh
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Mental Well-Being Foundations
The AE Foundation Launched on World Mental Health Day
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Pregnancy Support Communities
Aware.ai Pregnancy App Connects Moms with Communities and Resources
Perimenopause Preparation Campaigns
The Invisible Period by Knix Brings Awareness to Perimenopause
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Prescriptive Mental Health Posters
Parkrun Encourages Movement on World Mental Health Day
AI-Powered Wellness Delivery Services
'Localposh' Anticipates Products and Services for You
Food Holiday Calendars
Food Holidays is Celebrating National Days for Foodies
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
AI Sleep Coaching Apps
Emma Up Supports Users with Personalized Insights for More Restful Nights
Women-Centric Vegan Summits
Vegan Women Summit Returns to Los Angeles on May 10th
Wearable Rugby Reports
England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
International Awareness-Bringing Events
Illumina Recently Ran Its Steps Against Cancer Campaign
Women's Movement Marathons
Milk's Every Woman's Marathon Was Created by and for Women
Empowering Women Design Awards
Triennale Milano Hosted the 5th AIAP Women in Design Award
Emotional Awareness Apps
Crown Institute Debuts an Emotional Learning App Inspired by Inside Out
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
At-Risk Youth-Targeted Initiatives
Victoria's Secret Notes Its Work with Pacific Links Foundation
Female Chef Delivery Platforms
DoorDash Canada Empowers Women Chefs with "Made by Women" Platform
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
AI-Powered Therapy Apps
Sonia Makes AI Therapy Accessible Anytime and Anywhere
AI-Indicating Content Labels
Meta is Preparing to Roll out Labels Depicting Content Made with AI
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Women's Day-Inspired Tournaments
True Gamer Partners with Sony to Host a Match for Women's Day
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Empowering AR Applications
Black Radiance is Unveiling a New Augmented Reality App for Black Women
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Skill-Building AI Challenges
The 100daysofAI Challenge Offers Mini Lessons Daily
Postpartum Mental Health Apps
Postpartum Support International Launches the Connect App
Uplifting Mental Health Campaigns
Samaritans is Challenging "Blue Monday" with "Brew Monday"
Hotel Wellness Campaigns
Hyatt Hotels Launches 'Wellness at Hyatt' for International Yoga Day
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Play-Encouraging Intational Holidays
The UN Officially Marks the Inaugural Day of Play
Women-Empowering Hotel Group Initiatives
Radisson Hotel Group Launched an Inaugural Diversity Week
Fathers Day Short Films
Dove Men+Cares Debuted the 'Care Makes a Dad' Initiative
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Destigmatizing Perimenopause Series
Always Discreet's 'I Wish I Knew' Shares Women's Experiences
Lighthearted Meme Apps
Goodday is a Meme App Designed to Inspire Happiness
Intuitive Cycle Tracking Apps
LadyLog Helps People Track Their Menstruation Cycles
Business-Targeted Menopause-Friendly Membership Programs
MiDOViA Debuts an Important Program
Pride-Inspired Social Initiatves
La Roche-posay Hosted Its 4th Annual 'Pride in Dermatology' Event
Uplifting Team-Backed Collections
Miami HEAT Launches the 'Support Women' Collection and Campaign
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen