Hillberg & Berk Aim to Raise $100,000 to Help End Human Trafficking
Grace Mahas — March 5, 2020 — Social Good
References: hillbergandberk
In honor of International Women's Day, empowering jewelry brand Hillberg & Berk pledge to donate 100% of the proceeds from the 2020 Venus Pin to end human trafficking in Canada. Currently, human trafficking is one of the fastest-growing crimes in Canada and 25% of victims are children under the age of 18.
"International Women’s Day is Sunday, March 8, but Hillberg & Berk is committed to advocating for women every day of the year,” says Hillberg & Berk Founder and CEO, Rachel Mielke. “We recognize our privilege in being able to celebrate women and shed light on certain issues, and by purchasing a piece from the International Women’s Day collection, you’re helping us achieve our goal of raising $100,000 to change countless lives."
The brand will also donate 20% of sales from the Camellia Statement Necklace, Camellia Statement Earrings, Daisy Statement Necklace, and Daisy Statement Earrings. Hillberg & Berk are partnering with various anti-human trafficking organizations across Canada including Hope Restored, #NotInMyCity, and the Joy Smith Foundation—to name a few.
Image Credit: Hillberg & Berk
"International Women’s Day is Sunday, March 8, but Hillberg & Berk is committed to advocating for women every day of the year,” says Hillberg & Berk Founder and CEO, Rachel Mielke. “We recognize our privilege in being able to celebrate women and shed light on certain issues, and by purchasing a piece from the International Women’s Day collection, you’re helping us achieve our goal of raising $100,000 to change countless lives."
The brand will also donate 20% of sales from the Camellia Statement Necklace, Camellia Statement Earrings, Daisy Statement Necklace, and Daisy Statement Earrings. Hillberg & Berk are partnering with various anti-human trafficking organizations across Canada including Hope Restored, #NotInMyCity, and the Joy Smith Foundation—to name a few.
Image Credit: Hillberg & Berk
Trend Themes
1. Empowering Jewelry - The trend of creating jewelry that empowers and supports important causes, such as ending human trafficking.
2. Cause-driven Marketing - The trend of brands using their platforms to raise awareness and funds for social causes, like ending human trafficking.
3. Partnerships for Social Impact - The trend of brands partnering with organizations and charities to collectively address and combat social issues, including human trafficking.
Industry Implications
1. Jewelry - The jewelry industry can leverage the trend of empowering jewelry to create pieces that support causes and make a positive social impact.
2. Marketing/advertising - The marketing and advertising industry can utilize cause-driven marketing to help brands connect with socially conscious consumers and drive positive change.
3. Non-profit/charity - Non-profit organizations and charities working to end human trafficking can collaborate with brands in partnerships for social impact, amplifying their efforts and raising more funds.
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