This New Van Gogh Vodka Celebrates International Women's Day
Michael Hemsworth — March 6, 2020 — Marketing
References: vangoghvodka & bevnet
A new Van Gogh Vodka has been unveiled by the brand to help celebrate International Women's Day and pay homage to the triumphant capabilities of women today as well as throughout history. The new spirit branding was created in collaboration with artist Kate Worum who created the first limited-edition label for its signature product and pays homage to Vincent Van Gogh's Oleanders piece. The packaging also highlights the brand's new #GoghGirl campaign to help show support and encouragement to all women, and start more dialogue through social media.
Worum spoke on the new Van Gogh Vodka branding saying, "I love to bring joy (to my work) just by bringing color and beautiful art that makes people feel good. When I thought about designing the label, I sat down and looked through all of his paintings and when I came across the Oleanders painting, I knew that was one I just wanted to take an element of and then build off it.”
Worum spoke on the new Van Gogh Vodka branding saying, "I love to bring joy (to my work) just by bringing color and beautiful art that makes people feel good. When I thought about designing the label, I sat down and looked through all of his paintings and when I came across the Oleanders painting, I knew that was one I just wanted to take an element of and then build off it.”
Trend Themes
1. Gender-inclusive Alcohol - Alcohol companies can create new products celebrating gender identities and expressions.
2. Feminist Branding - Brands can collaborate with feminist artists to create limited edition products and campaigns that empower marginalized groups.
3. Social Media Activism - Social media can be utilized to create and spread messages of support and encouragement to marginalized groups by brands and consumers alike.
Industry Implications
1. Alcohol Industry - Alcohol companies can create new products and marketing campaigns that celebrate and empower marginalized groups.
2. Art Industry - Artists can collaborate with brands to create limited edition products and campaigns that promote social justice causes.
3. Social Media Industry - Social media platforms can be utilized by brands and consumers to spread messages of support and encouragement to marginalized groups worldwide, creating new opportunities for activism.
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