Collective Arts Brewing's Latest Campaign Celebrates Females
Grace Mahas — March 5, 2020 — Social Good
References: collectiveartsbrewing & youtube
Ahead of International Women's Day on March 8th, Collective Arts Brewing is celebrating women all over the world with a special brew—the Loud and Clear Tart Stout.
This beer was brewed 100 percent by women, including everything from the recipe to the brew day to the art on the can. The Loud and Clear Tart Stout boasts a complex flavor profile that's perfectly balanced with hints of tart cherries, dark malts, and Dutch chocolate.
The female-celebrating release will be launching at the brewery at the brand's International Women’s Day Open House on March 8 and will be available on tap at select Ontario bars. All the proceeds from the sale of the Loud and Clear Tart Stout will be donated to YWCA Hamilton and the Native Women’s Centre.
This beer was brewed 100 percent by women, including everything from the recipe to the brew day to the art on the can. The Loud and Clear Tart Stout boasts a complex flavor profile that's perfectly balanced with hints of tart cherries, dark malts, and Dutch chocolate.
The female-celebrating release will be launching at the brewery at the brand's International Women’s Day Open House on March 8 and will be available on tap at select Ontario bars. All the proceeds from the sale of the Loud and Clear Tart Stout will be donated to YWCA Hamilton and the Native Women’s Centre.
Trend Themes
1. Female-celebrating Beer - Opportunity for breweries to create special beers brewed by women to celebrate female empowerment and support women's organizations.
2. Gender-inclusive Marketing - Brands can capitalize on the growing demand for gender-inclusive products and campaigns, such as creating advertising that celebrates women in traditionally male-dominated industries like craft beer.
3. Socially Conscious Consumerism - Consumers are increasingly drawn to brands that align with their values, presenting an opportunity for companies to support women's causes and make a positive impact.
Industry Implications
1. Craft Beer - Craft breweries can leverage the trend of female-celebrating beer to attract a wider audience and differentiate themselves in the market.
2. Advertising and Marketing - Agencies and marketers can tap into the trend of gender-inclusive marketing by creating campaigns that celebrate women and challenge traditional gender roles.
3. Non-profit and Social Services - Organizations that support women's causes can partner with brands to raise funds and awareness through special collaborations and initiatives.
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