It is increasingly easy to find examples of weird advertising, marketing and branding campaigns out there, what with companies and ad agencies realizing that weird is good when it comes to advertising.
The more peculiar an ad or marketing campaign, the longer it is likely to linger in the memory. So if you can combine a strange approach with an inherently intelligent or compelling message, you might be on the road to creating an epic campaign.
A lot of weird advertising campaigns involve an interactive element. With experiential marketing becoming increasingly popular, companies are looking to get their customers involved in the brand experience, whether this means scaling an ice wall in a parking lot or backtracking to avoid falling through a disappearing floor at an apparel store.
42 Examples of Bizarre Advertising
From Immersive Beer Campaigns to Disappearing Floor Stunts:
Rahul Kalvapalle — Oct 20, 2014 — Marketing

42
Disappearing Floor Stunts
This 'The North Face' Stunt Gave Shoppers Quite a Scare

41
Abbreviated Anatomy Advertising
Mercedes-Benz Brake Assist Plus Ads Make Feet More Effective

40
Animal Hybrid Ads
Smokaccino's Ads Combine Land and Sea Critters to Make Weird Animal Hybrids
39
Severed Limb Stunts
A Model of a Severed Leg is the Star of This Mini Cooper Advertising Stunt
38
Bizarre Tea Packaging
Mnum's Little People Wear Tea Bags as Towels
37
Canine Custom Campaigns
These Date-a-Dog Ads Invite Aspiring Puppy Owners to Adopt
36
Hidden Animal Ads
The Johannesburg Zoo Campaign is Cleverly Camouflaged
35
Sweater-Sharing Roomie Ads
The KAYAK Roommates Campaign Gets Weirdly Intimate
34
Uncensored Animal-Infused Ads
These Peculiar Ads Reveal Animals’ Junk from a Worm’s Ey
33
Oddball Cable Commercials
The VH1 'If You Like' Ad Invites You To Its "Wonderful World"
32
Ambient Auto Ads
Teco Cipriano Promos the MINI in Peculiar Places
31
Backwards Body Branding
The Reebok EasyTone Turn Campaign Keeps Everything Aligned
30
Beast-Repairing Ads
This WWF Promotion Features Animals Being Treated Like Autos
29
Immersive Beer Campaigns
Heineken's 'The Guest of Honor' Production is Designed to Go Viral
28
Freaky Flavored Chips
Walker's ‘Cajun Squirrel' and ‘Chilli & Chocolate'
27
Frozen Barbecue Ads
The R K Swamy BBDO 'Parit' Ad Plays With Your Senses
26
Disgusting Floor Cleaner Ads
This Bissell Canada Ad Shows a Man Eating Off a Subway Platform Floor
25
Hybrid Human Campaigns
These Manpower Experis Ads Get You Ahead in Your Career
24
Secondhairy Head Ads
This Image Hair Group Campaign Treats Crown and Chin as the Same Charge
23
Creepy Collector Ads
The Footlocker Collectable Shoes Campaign Focuses on Strange Hobbies
22
Animal Seducing Supermodels
Unusual Flirtation Occurs in the Kate Moss for Basement Ad
21
Adventurous Beer Drinker Ads
The 2014 Bud Light Super Bowl Ad is Full of Celebs and Surprises
20
Cat-Operated Pizza Shops
Pizza Cat is a Web Series by Pizza Hut That Replaces Employees with Cats
19
Mind-Controlled Car Promos
The Hyundai i30 Online Hypnosis Experiment is a Head Trip
18
Eerie Hoarding Ads
This Foot Locker Promotion Features Disturbing Images of Hoarding
17
Campsite Publicity Stunts
Zipcar Creates Sidewalk Couch & Camping Display
16
Ice Wall Publicity Stunts
Speed Stick Gear Literally Brings Men's Hygiene to New Heights
15
Submarine Clothing Campaigns
The Monki Store is a Colorful Shopping Adventure
14
Vaporized Vodka Ads
The Smoke Vodka Campaign by McCann Erickson is Super Sultry
13
Awkward Breast-Resting Campaigns
This Breast Cancer Campaign Promotes 'Mamming'
12
Whimsical Whisky Branding
The Entertainer Whisky Packaging Induces Wonder and Visual Interest
11
Peculiar President Ads
This Funny Snickers Chocolate Ad Shows How Hunger Changes You
10
Absurd Image Search Ads
These Getty Image Search Advertisements Whittle Down Crazy Search Terms
9
Disturbing Faux Candy Commercials
This Unofficial Tic Tac Commercial is Outlandish
8
Bizarre Cracker Commercials
Wasa's Funny Food Commercial Has an American Wowed by Swedish Health
7
Morphed Mouth Advertising
The Sala de Pesquisa Campaign Emphasizes the Importance of Listening
6
Climatic Monkey Engine Ads
The New Volkswagen Ad Pits Monkeys Against the New Seat Engine
5
Odd City Campaigns
Three American Cities Promote Their Unique Weirdness
4
Bar Story Campaigns
Jack Daniels' Tales of Whiskey Celebrates Genuine American Bars
3
Whimsical World Cup Ads
This Puma World Cup Ad Shows Mario Balotelli Interviewing Himself
2
Bizarre Football Ads
This NFL on Fox Ad Features TV Broadcasters Leading Alternate Lives
1
Comedic Wingman Campaigns
The Ultimate Wingman is Able to Relieve You from All Your Stresses
Related Ideas
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
AI Marketing Storytelling
Coca-Cola AI Campaign Brings Nostalgia and Innovation Together
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Humorous Brand Campaigns
The Ikea Rewards Program Embraces Its Late Arrival with Humor
Origin Story Ads
Pacifico Unveils Its 'Find Your Own Way' Ad Campaign
Nostalgic Kitchen Campaigns
Frigidaire is Running the Cheeky 'Daire to Expect More' Campaign
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
AI-Powered Advertiser Campaigns
Instacart Utilizes its Automation Tools for Universal Campaigns
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Airline Highlight Advertisements
Spirit Airlines 'More Fly' Campaign is A Fresh Take on Travel
Late-Night Text Campaigns
The IKEA "U Up?" Stunt Reached Sleepless Social Media Users
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Reactive Fan-Based Football Campaigns
Coors Light Launched a New 'Coors Light Coors Light' Spot
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Musical Beer Campaigns
Desperados Beer Brings the Latin Vibe with a Dembow Anthem
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Japanese-Inspired Seltzer Launches
Suntory’s Unusual Your Usual Campaign is Authentically Quirky
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Alcohol-Free Beverage Campaigns
Heineken Launched its Global '0.0 Reasons Needed' Campaign
Silly Restaurant Chain Ads
German Doner Kebab Brings Bold Flavors and Quirky Ads to America
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Athlete-Lifestyle-Embracing Beer Campaigns
Michelob ULTRA Drops a Star-Studded Super Bowl LIX Spot
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Ice Cream Stick-Inspired Campaigns
KFC Brazil Gets Creative with Its 'Prize on a Bone' Campaign
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Creative Auto Campaigns
The Electric Capri Campaign Revives a Legend with Modern Flair
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
Cake-Themed Commercials
KFC Thailand’s Birthday Ad Turns the World Into Cake
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Timeless Gin Campaigns
Tanqueray Debuts the Classic or Nothing Campaign
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Exciting Musician-Inspired Beer Activations
Outlaw Light Beer Debuts HARDY-Branded Can
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
AI-Generated Ad Tools
X’s Grok Could Transform Marketing for Brands
Miniature Billboard Ads
Little Canada's Mini Media Initiative Spotlights Brands on Tiny Billboards
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Harmony-Emphasizing 3D Advertisements
Wuliangye Debuted a Clever Ad in New York’s Times Square
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Worldwide Service Marketplaces
Airbnb Services are for Booking Everything from Catering to Makeup
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Back-Row Beer Campaigns
Harbin Beer's Back Rack Hack Used Less-Ideal Retail Space to Boost Sales
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
Indian Gen Z Beverage Campaigns
Coolberg Launches its 'No Rules, Just Cool' Campaign for Gen Z
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Status Quo Defying Campaigns
The 'We Aren't Made To Be Still' Campaign Intersects Whisky with Life
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
European-Style Lager Campaigns
David Beckham Stars in a Teased Stella Artois' Super Bowl
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Cheeky Rapper-Headed Beer Campaigns
Vanilla Ice Saves Beers from Accidentally Exploding
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Humorous Losers-Focused Campaigns
Miller Lite Introduces the League Losers Billboards
Curated Book Directories
Bizarre Bookshelf Lets You Explore and Find the World’s Weirdest Books