This Bissell Canada Ad Shows a Man Eating Off a Subway Platform Floor
Rahul Kalvapalle — August 31, 2014 — Marketing
References: canada.bissell & adweek
Bissell Canada launched this ad that is at once bold, peculiar and somewhat nastly. The ad shows the company's senior brand manager Ravi Dalchand using the Bissell Symphony All-in-One hard floor cleaner to clean the floor at a subway station platform, before literally eating off it. After cleaning the floor, Dalchand dumps a box of saucy pasta on the cleaned area and proceeds to eat to its heart content, much to the disgust of onlookers.
This Bissell Canada was filmed at Toronto's Bay Lower Station, which has been closed off to the public for nearly half a century and is primarily used for training transit staff and filming movies and ads like this one. Still, eating off the floor makes for a memorable stunt even if the disgusted onlookers were likely actors.
This Bissell Canada was filmed at Toronto's Bay Lower Station, which has been closed off to the public for nearly half a century and is primarily used for training transit staff and filming movies and ads like this one. Still, eating off the floor makes for a memorable stunt even if the disgusted onlookers were likely actors.
Trend Themes
1. Gross-out Marketing - Advertising campaigns that depict shocking or disgusting scenes are gaining popularity.
2. Shockvertising - The use of disturbing images or messages in advertising to generate attention is a disruptive innovation opportunity.
3. Controversial Commercials - Creating an ad that pushes the boundaries of accepted norms and values can be an effective way to gain attention and increase brand recognition.
Industry Implications
1. Cleaning Products - Marketing campaigns that feature unconventional or daring approaches to cleaning products can be used to disrupt the cleaning industry and stand out from competitors.
2. Advertising - The use of shock value in advertising to make viewers uncomfortable is a strategy that may appeal to certain brands and industries looking to differentiate themselves.
3. Food and Beverage - Incorporating food as a prop in shocking or unusual settings can be a disruptive innovation opportunity for companies in the food and beverage industry seeking to create a memorable brand impression.
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