The KAYAK Roommates Campaign Gets Weirdly Intimate
Meghan Young — January 11, 2013 — World
The KAYAK Roommates campaign shows that this website has such good travel deals, it brings out the weirdness in people. It revolves around a strangely intimate friendship and an oversized sweater. At first the commercial seems innocent as people watch a man typing away at his computer. All of a sudden, something starts to move up his sweater and his roomies’ head appears.
Laugh out loud hilarious, the KAYAK Roommates campaign was conceived and executed by Barton F. Graf 9000, an ad agency based in New York City. Wanting to experience Kayak’s Search One And Done service with his friend, the roommate takes advantage of a cozy embrace. Granted, the friend doesn’t appear to mind until the roommate tries to take over the computer to email his girlfriend.
Laugh out loud hilarious, the KAYAK Roommates campaign was conceived and executed by Barton F. Graf 9000, an ad agency based in New York City. Wanting to experience Kayak’s Search One And Done service with his friend, the roommate takes advantage of a cozy embrace. Granted, the friend doesn’t appear to mind until the roommate tries to take over the computer to email his girlfriend.
Trend Themes
1. Intimate Advertising - Opportunity for brands to create marketing campaigns that blur the line between friendship and romantic relationships.
2. Humorous Commercials - The use of comedy in advertising to capture consumer attention and create a memorable brand image.
3. Innovative Storytelling - Brands exploring creative and unconventional ways to tell a story and engage with their audience.
Industry Implications
1. Travel and Tourism - The travel industry can leverage intimate advertising campaigns to showcase unique travel experiences and attract customers.
2. Advertising and Marketing - Opportunity for creative agencies to develop humorous commercials that stand out in a crowded advertising landscape.
3. Digital Services - Companies offering digital services can explore innovative storytelling techniques to differentiate themselves and connect with customers.
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