The Footlocker Collectable Shoes Campaign Focuses on Strange Hobbies
Meghan Young — July 20, 2013 — Fashion
References: bbdo & ibelieveinadv
The Footlocker Collectable Shoes ad campaign focuses on three creepy collector items: clowns, birdhouses and elephants. Although people might believe that only one out of the three fits a 'creepy status,' the sheer abundance of these themed objects elevates the other two from just plain weird. Hilariously enough, the print ads read, “It wouldn’t be weird if it was sneakers.”
Conceived and executed by the BBDO ad agency branch based in New York City, the Footlocker Collectable Shoes ad campaign was art directed by Danilo Boer and Dan Lucey with photography by Billy Siegrist. In a way, the Footlocker Collectable Shoes ad campaign celebrates individuality as much as it does footwear addictions even though it pokes fun at people's strange hobbies. At the end of the day, people will have a good chuckle.
Conceived and executed by the BBDO ad agency branch based in New York City, the Footlocker Collectable Shoes ad campaign was art directed by Danilo Boer and Dan Lucey with photography by Billy Siegrist. In a way, the Footlocker Collectable Shoes ad campaign celebrates individuality as much as it does footwear addictions even though it pokes fun at people's strange hobbies. At the end of the day, people will have a good chuckle.
Trend Themes
1. Creepy Collector Items - The trend of collecting creepy items, such as clowns, birdhouses, and elephants, presents an opportunity for innovative products and services catering to this niche market.
2. Elevating Weirdness - The increasing interest in themed and unconventional objects opens up avenues for disruptive innovation and unique marketing strategies that embrace and celebrate the weird.
3. Humorous Campaigns - The success of the Footlocker Collectable Shoes ad campaign highlights the potential of humor in advertising, suggesting opportunities for businesses to create funny and engaging marketing campaigns.
Industry Implications
1. Collectibles - The trend of collecting creepy items creates opportunities for businesses specializing in unique collectibles, attracting niche markets with specialized products and limited-edition releases.
2. Customized Fashion - The trend of elevating weirdness in fashion opens up disruptive innovation opportunities for companies that offer customized, themed footwear and accessories to cater to individuality and unconventional style preferences.
3. Advertising - The success of the humorous Footlocker Collectable Shoes ad campaign showcases the potential of humor and creativity in advertising, encouraging businesses to embrace innovative and entertaining approaches to engage consumers.
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