Mercedes-Benz Brake Assist Plus Ads Make Feet More Effective
Amelia Roblin — June 23, 2011 — Autos
These Mercedes-Benz Brake Assist Plus ads succeed the moment the consumer lays eyes on them -- how can your mind resist contemplating these remarkable mutated forms?
Daimler AG designed these three prints for the car company, and cleverly chose not to feature one of its high quality vehicles within any of the frames. Instead, each unusual image is dominated by a simple portrait of a man or a woman, rendered quite peculiarly with her foot attached directly to his or her head.
By merging the neck and the ankle of these strange looking subjects, the creators of this Mercedes-Benz Brake Assist Plus campaign present freakish sorts of pictures executed with photographic authenticity. The eye is instantly glued to mere advertisements which intelligently convey the effectiveness of instantaneous driver reaction times -- thanks to a product that works so quickly, it's as if your pedal foot is wired more closely to your brain.
Daimler AG designed these three prints for the car company, and cleverly chose not to feature one of its high quality vehicles within any of the frames. Instead, each unusual image is dominated by a simple portrait of a man or a woman, rendered quite peculiarly with her foot attached directly to his or her head.
By merging the neck and the ankle of these strange looking subjects, the creators of this Mercedes-Benz Brake Assist Plus campaign present freakish sorts of pictures executed with photographic authenticity. The eye is instantly glued to mere advertisements which intelligently convey the effectiveness of instantaneous driver reaction times -- thanks to a product that works so quickly, it's as if your pedal foot is wired more closely to your brain.
Trend Themes
1. Mutated Portraits - Opportunity to create innovative and attention-grabbing advertisements by merging unexpected elements in portraits.
2. Photographic Authenticity - Potential to use realistic and authentic imagery in advertising campaigns to capture consumers' attention.
3. Instantaneous Driver Reaction - Opportunity to showcase the speed and effectiveness of products that enhance driver reaction times.
Industry Implications
1. Automotive - Innovative advertising campaigns can disrupt the automotive industry by captivating consumers through unique and memorable visuals.
2. Advertising & Marketing - Opportunity for the advertising and marketing industry to explore new creative approaches that incorporate unexpected elements in campaigns.
3. Technology - Disruptive innovation potential in the technology industry by developing new and improved products that enhance driver reaction times.
6.3
Score
Popularity
Activity
Freshness
