The Sala de Pesquisa Campaign Emphasizes the Importance of Listening
Leslie Chen — May 17, 2012 — Marketing
References: 141sohosquare.br & adsoftheworld
Listening first and talking second is a very good mantra that these Sala De Pesquisa ads are attempting to instill in their customers. Attention-grabbing, slightly twisted and undeniably entertaining, this campaign will leave your eyes in awe.
Created by advertising agency 141 SohoSquare in Sao Paulo, Brazil, the campaign is a combination of humour and seriousness all captured in one facial expression. Sala De Pesquisa is a market research company with the slogan of "listen to what your consumers think." The campaign clearly exhibits the importance they place on this, replacing the mouth with the forehead for a morphed version of a face.
Stopping you dead in your tracks with its peculiar imagery, these Sala De Pesquisa ads will make you stop and think for a moment.
Created by advertising agency 141 SohoSquare in Sao Paulo, Brazil, the campaign is a combination of humour and seriousness all captured in one facial expression. Sala De Pesquisa is a market research company with the slogan of "listen to what your consumers think." The campaign clearly exhibits the importance they place on this, replacing the mouth with the forehead for a morphed version of a face.
Stopping you dead in your tracks with its peculiar imagery, these Sala De Pesquisa ads will make you stop and think for a moment.
Trend Themes
1. Emphasizing Listening in Advertising - There is a growing trend of advertising campaigns that use unusual and attention-grabbing imagery to emphasize the importance of listening to consumers.
2. Facial Imaging in Advertising - A trend in advertising involves using morphed or altered facial features to create attention-grabbing imagery and create a lasting impact on consumers.
3. Humorous Serious Advertising - An emerging trend in advertising is the use of humorous yet serious messaging, where advertisers use stark imagery to create a lasting impact on consumers that also entertains them.
Industry Implications
1. Market Research - Companies that specialize in market research, such as Sala de Pesquisa, can use innovative advertising campaigns to differentiate themselves from competitors and emphasize the importance of listening to customers.
2. Advertising and Marketing - The advertising and marketing industry offers opportunities for companies to create unique and attention-grabbing campaigns that emphasize the importance of listening and connect with consumers in new and innovative ways.
3. Creative Design - The creative design industry can benefit from the trend of using facial imaging and attention-grabbing imagery in advertising campaigns, as designers can develop new and innovative concepts that draw attention and make a lasting impression on consumers.
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