The Smoke Vodka Campaign by McCann Erickson is Super Sultry
Armida Ascano — December 25, 2010 — Marketing
References: adsoftheworld
The Smoke Vodka campaign is a hot series of print ads that are peculiar, but surely fascinating. The ads feature sexy silhouettes made of smoke coming from an alcohol bottle, making for a killer combination of sex, alcohol and smoke.
The Smoke Vodka campaign is yet another awesome marketing initiative by global ad agency McCann Erickson. Check it out in the featured gallery and pop open a bottle today.
Implications - Consumers are drawn to the products that offer them an experience unlike any they have previously encountered or of which they are unable to create for themselves. Today's consumers want to step back from tedious day-to-day tasks, so they will innately be drawn to those products that exude pleasure, excitement and thrilling feelings.
The Smoke Vodka campaign is yet another awesome marketing initiative by global ad agency McCann Erickson. Check it out in the featured gallery and pop open a bottle today.
Implications - Consumers are drawn to the products that offer them an experience unlike any they have previously encountered or of which they are unable to create for themselves. Today's consumers want to step back from tedious day-to-day tasks, so they will innately be drawn to those products that exude pleasure, excitement and thrilling feelings.
Trend Themes
1. Innovative Marketing Campaigns - Creating unconventional and intriguing marketing campaigns can capture consumer attention and generate buzz.
2. Multi-sensory Experiences - Offering unique sensory experiences can enhance product appeal and create a memorable brand connection.
3. Combining Sensual Elements - Merging sensual elements like sex, alcohol, and smoke in advertising can create a captivating and alluring brand image.
Industry Implications
1. Advertising - The advertising industry can explore creative and unconventional approaches to engage consumers and stand out from the competition.
2. Alcoholic Beverages - Alcoholic beverage companies can experiment with innovative campaigns that focus on creating unique sensory experiences to appeal to consumers.
3. Art and Design - Art and design industries can explore collaborations with brands to create visually striking and provocative campaigns.
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