Wasa's Funny Food Commercial Has an American Wowed by Swedish Health
Laura McQuarrie — August 15, 2014 — Lifestyle
In this strange but funny food commercial for Wasa Crispbread crackers, an American woman is shown out of her element, joining a yoga class in Sweden.
The 'Staying Fit the Swedish Way' ad shows the woman being continually won over by Sweden's practices, including things like the months off new parents get to care for their children, the adorable babies doing yoga and of course, its healthy snacks. The cracker commercial notes that Americans have a thing or two to learn from the Swedes, since they know how to make the most out of life. At one point in the commercial, the impressed woman even remarks that: "We sent a man to the moon—what a waste when we could have sent him top the playground as our Swedish sisters do."
The 'Staying Fit the Swedish Way' ad shows the woman being continually won over by Sweden's practices, including things like the months off new parents get to care for their children, the adorable babies doing yoga and of course, its healthy snacks. The cracker commercial notes that Americans have a thing or two to learn from the Swedes, since they know how to make the most out of life. At one point in the commercial, the impressed woman even remarks that: "We sent a man to the moon—what a waste when we could have sent him top the playground as our Swedish sisters do."
Trend Themes
1. Healthy Snack Marketing - The use of humorous commercials highlighting the health benefits of a particular snack can be a disruptive innovation opportunity for snack companies.
2. Cultural Immersion Advertising - Ads that show cultural immersion can connect with audiences by appealing to their sense of adventure and curiosity while also promoting the product or service.
3. Wellness Travel - Travel companies can disrupt the industry by offering wellness travel packages that cater to individuals seeking to experience new cultures and wellness practices.
Industry Implications
1. Snack Food Industry - Snack food companies can capitalize on the trend of healthy eating by promoting the health benefits of their products in a humorous way.
2. Advertising Industry - Creating comedic ads that showcase cultural immersion can engage audiences and lead to an increase in brand awareness.
3. Travel Industry - Travel companies can create new opportunities by offering culturally immersive wellness travel packages for individuals who want to discover new ways to stay healthy.
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