These examples of niche web programming range from Latino cooking channels to rapper talk shows that pair music and sports content. When examining famed video platform YouTube, niche beauty bloggers are not only spotlighting innovative makeup looks but are also addressing social and political issues.
While influencer Megan MacKay's makeup tutorial touches on the horrors of domestic violence, Tess Paras' latest YouTube video is a satire that spotlights a Donald Trump beauty routine, inspired by the controversial presidential hopeful.
When examining cultural web content, Hispanic video channels and Mexican beauty vlogs target a Latino demographic. For those seeking spiritual content, examples like YouTube's Healing Crystals channel teach viewers about the healing properties of naturals stones while web-based cocktail tutorials and wine networks educate budding mixologists about signature blends and artisan drink recipes.
35 Examples of Niche Web Programming

35
Video Cocktail Tutorial Sites
The 'Tipsy Bartender' Teaches Viewers to Make Exciting DIY Cocktails

34
Domestic Abuse Makeup Tutorials
This Ray Rice Makeup Tutorial Throws Shade at the NFL
33
Natural Hair Beauty Bloggers
This YouTube Blogger Provides Tips for Natural Hair Care
32
Comedic Brand Channels
Grace Helbig Works with Marriott Hotels in a Fun Digital Campaign
31
Tween-Targeting Vlogs
'Revved Up Rooms' Features YouTuber Meg DeAngelis Giving Room Decor Tips
30
Sports Brand Original Series
Nike's Margot vs Lily Show Encourages Sport & Fitness as a Lifestyle
29
Viral Video Networks
Channels on Stevie's Video Service Are Based on Popular Social Media Content
28
Rainbow-Regurgitating Disguises
This Halloween Snapchat Makeup is a Perfect Pop Culture Costume
27
Curated Television Channels
Canadian Startup Playku.TV Lets You Build Your Own Online TV Channel
26
Online Wine Schools
The WineTutor.tv Allows Users to Learn About Wine in Their Own Homes
25
Humorous Hispanic Accounts
Social Media Star Lejuan James Shares Snippets of Life as a Latino
24
Cross-Platform Reality Shows
The Next Style Star Was Developed By Maker Studios and Macy's
23
Supermodel Cooking Classes
Jourdan Dunn Teaches Fans About Food with Her 'How It's Dunn' Special
22
YouTube Channel TV Shows
Maker Studios is Producing TV Specials Featuring YouTube Talent
21
DIY Glittery Root Touch-Ups
This Glitter Root Tutorial Shows Women How to Cover Roots in Sparkles
20
Presidential Makeup Tutorials
This Beauty Tutorial Shows Viewers How to Look Like Donald Trump
19
Community-Building Cocoa Videos
KitKat's Influencers Explore Sustainable Chocolate Production
18
Mexican Beauty Vloggers
Dulce Candy Shows Women How to Live 'The Sweet Life'
17
Live Streamed YouTube Sitcoms
YouTuber Miranda Sings Shares Her Live U.S. Tour On Netflix
16
Style Tutorial Collaborations
RachhLoves is Joining Forces with the W Network for a Style Series
15
Teen-Centric Decor Ads
This PBTeen Commercial Features YouTube Influencer MayBaby
14
Latino Comedy Channels
Horatio Sanz and Fred Armisen's 'Mas Mejor' Targets a Hispanic Audience
13
Blogger-Hosted Teen Programs
The Disney Channel Vlog Shares Celeb, Fashion and Music News
12
Educational Finance Cartoons
Bank of America's Money-Saving Videos Feature Tips to Cut Spending
11
Iconic Author-Inspired Vlogs
This Internet Series Emma Approved Updates a Classic Jane Austen Book
10
Expanding Video-Sharing Platforms
The YouTube Red Original Shows and Movies Competes with Netflix
9
Latino Cooking Channels
El Guzzi is a Latino YouTuber Who Shares Easy Mexican-American Dishes
8
Niche Movie Streaming Services
This Streaming Service Only Features African American Content
7
Hispanic Video Channels
This Youtube Channel Offers Culturally Relevant Content in Spanish
6
Crystal Healing Channels
The healingcrystals YouTube Channel Promotes Positive Energy
5
Charitable Video Features
YouTube is Introducing Donation Cards so Creators Can Give Back
4
Sporty Rapper Talk Shows
Adidas and Snoop Dogg Teamed Up to Create 'Coach Snoop's Turf'd Up'
3
Latin-Focused Streaming Services
DirecTV's Yaveo Platform Will Appeal to the Hispanic Market
2
Candid Model Vlogs
Karlie Kloss' 'Klossy' YouTube Channel Shares Backstage Model Moments
1
User-Ranking Gaming Campaigns
Playstation Plus Service Subscribers will Receive Free Games
Related Ideas
Audience Demand Insights
Orange AI Extracts Insights from Audience Feedback in One Minute
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Influencer-Approved Beauty Brands
Mikayla Nogueira’s Point of View Beauty Focuses on Makeup Prep
Social Media Platform Alternatives
Fantribe Relaunches Its Platform S an Alternative to TikTok
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Intimate Wellness Brand Launches
Niches & Nooks Offers a Fresh Take on Intimate Care
Personalized Entertainment Discovery Apps
Jim Lidestri's MoxieJam Focuses on Music, Movies & TV
Content Marketing Hubs
Arcane Helps Startups Transform Insights into Impactful Content
Influencer Marketing Platforms
Aspire Introduced its 'YouTube Shorts Integration'
Home Healthcare-Ready Televisions
WebMD TV is a Smart Health Support Application for TVs
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
Custom Sneaker Marketplaces
Sneakify Showcases and Connects Nike By You Enthusiasts in 1 Platform
Political Podcast Appearances
Vice President Harris Appeared on Gen Z-Focused Podcast Series
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Indian Content Creation Platforms
Amazon India Launches the 'Creator Central' Influencer Platform
Social Media Shopping Partnerships
YouTube Teams Up with Shopee to Launch 'YouTube Shopping'
Entertainment-Driven Beauty Marketing
Skincalories Creates a Unique and Musical Brand Experience
Hyper-Personalized Playlists
Spotify is Using Advanced AI to Create a Connection Through Playlists
Co-Branded Beauty Albums
NYX Professional Makeup DroppedNYXTAPE with Indie Female Artists
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Beauty Store-Created Docuseries
‘Faces of Music’ Celebrates the Artistry of Beauty and Music
Inclusive Self-Care Cosmetics
CHOC is an Empowering Makeup Brand for Melanin-Rich Skin
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
Canadian-Specific Beauty Creator Programs
Sephora Canada Introduced its 'Sephora Squad Canada'
Hyper-Personalized Beauty Platforms
Kult App Transforms How Shoppers Find & Buy Products in India
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Fun-Centered Social Platforms
BuzzFeed Island Makes Internet Experiences Joyful & Quirky Again
Digital Nomad Lifestyle Insights
Work, Wealth & Travel Podcast Offers Tips for Digital Nomads
Algorithm-Free Discovery Tools
Relevant is a Crowdsourced Platform for Exploring YouTube Content
AI Dubbing Services
ElevenStudios Provides Fully Managed Video & Podcast Dubbing
Automaker-Backed Culinary Shows
Lexus Asia x Netflix Partner for The Maverick Academy Series
Pizza-Themed Spas
Channel 4 and Domino's Pizza Dreamed Up a World-First Spa Experience
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Short-Form Video Previews
Vertical Feeds Help Members Discover Content on Netflix
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Hair-Focused Gaming Initiatives
Dark & Lovely x Ebonix Highlights Diverse Hair Textures in Gaming
GenAI Makeup Marketing
MAC Cosmetics is Tapping into the Power of Adobe Firefly Services
Global Linguist Marketplaces
3Play Media Debuts AI-Powered Language and Accessibility Solutions
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Digital Taste Profiles
The Shelf App Creates Comprehensive Media Consumption Analytics
Video-Friendly Search Engines
Google Introduces the New Ask with Video Feature
Cultural Discovery Hubs
RecomendeMe Shares and Discovers Personalized Recommendations for Culture
Beauty Brand Development Courses
The Lipstick Lesbians Created the Let's Learn About Beauty Course
Foundational Skincare Classes
MasterClass' Skin Health Series Shares Expert Tips and Guidance
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Entertaining Language Learning
Wordy Turns Your Favorite Shows into Personalized Language Lessons
AI-Powered Learning Platforms
Echo360’s AI-Powered EchoVideo Platform is Gaining Recognition
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Branded Short Talk Shows
Progressive’s Dr. Rick Appeared as a Guest on Hot Ones
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Audience Insight Tools
TubeVoice Analyzes YouTube Comments to Uncover Viewer Interests
QSR-Branded Streaming Services
Chick-Fil-A Rolls Out Its Own Streaming Service
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Beauty Innovation Funds
L’Oréal's Inclusive Beauty Fund Recipients Were Announced
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Creator Discovery Platforms
Explore and Share Your Favorite Digital Creators With Fanzine
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Product Discovery Bots
Niches Hunt Bot Stay Updated on New Product Hunt Launches
Paid Online Platform Experiences
The New YouTube Premium Features Elevate the Experience
Short Video Monetization Tools
YouTube Affiliate Finder Helps Creators Discover Partnerships
Custom News Podcasts
Ellipsis News Creates Daily Podcasts on Any Topic You Choose
Haircare-Focused Web Series
The K18 Extreme Hair Rescue Web Series Shows Haircare Transformations
All-in-One Recipe Discovery
Niche Recipes Simplifies Shopping, Delivery, and Expiry Tracking
AI Podcast Platforms
Anycast+ Offers Multilingual Podcasts and Real-Time Chat for Listeners
Post-Editing Podcast Tools
ClipWing Adds Captions and Creates Short Clips for Content Creators
All-Inclusive Pop Culture Trips
Klook Debuts a Campaign to Highlight ANZ's Top Asian Culture Fans
Social Media Organizers
Gem Turns TikTok and Instagram Bookmarks Into Searchable Lists
AI Playlist Generators
Youtube Music AI Creates Fresh, Theme-Based Playlists from Any Sentence
SaaS Video Production
Vidiosa Offers End-To-End Video Creation for SaaS Brands
Musical Social Media Channels
Snipy is a Social Network for Musicians to Connect with One Another
Audience Growth Networks
Newsletter Radar by SparkLoop Matches Creators To Grow Together
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Automated Video Metadata
Magic Publish Auto-Generates Youtube Titles, Tags and Descriptions
Community-Building Social Features
YouTube Debuts a Communities Tab for Discord-Style Interactions
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Personalized News Podcasts
CustomPod Delivers Custom Daily News Briefings from Trusted Sources
UAE-Based Influencer Platforms
luma is a New Influencer Marketing Program for UAE Influencers
Family-Friendly Podcasts
Nickelodeon and Starglow Turned Beloved Franchises into Podcasts
Comprehensive Entertainment Apps
Bebuzee Has Expanded Its Platform by Adding Bebuzee TV
Curated Meal-Time Videos
BingeAndEat Curates Youtube Videos to Enjoy While You Eat Effortlessly
AI-Driven Quiz Platforms
VQstar.ai Offers Interactive AI Quizzes with Curated YouTube Videos
Audio Learning Platforms
Podial Turns Documents Into 5-Minute Educational Podcast Talks
Musical Integration Platforms
PulseShare Empowers Website Owners to Integrate Spotify Content
Video Summary Tools
SnapSummary Turns YouTube into Quick Reads with AI-Generated Summaries
Video Playlist Randomizers
The YouTube Playlist Randomizer Keeps Things Fresh Online
Interactive Educational Platforms
Nealfun.pro Offers Fun and Engaging Web Experiences for All
Content-Based Digital Tools
Metafy Debuts New Digital Products for Creators to Use for Content
Curated Video Feeds
Youtube Detoxify Curates Your Feed For A More Focused Viewing Experience
Product Fit Training
Nail Your Niche Helps Startups Find Product-Market Fit With Marketing
Newsletter Livestreaming Integrations
Substack Debuts Livestreaming for Publishers On its Platform
Video Learning Optimizers
Lookie AI Turns YouTube Videos Into Structured Knowledge Summaries
Personal Mood-Centered Entertainment
Moodflix Offers a Diverse Range of Content Based on Your Mood
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Niche Community Builders
Socially is the Community Builder Platform for Niche Creators Everywhere
All-in-One Content Platforms
'Chips' Enables Seamless Content Creation and Community Engagement
Curated Startup Pitches
Startup Pitch Videos Curates Top Startup Pitches From Global Accelerators
AI Editorial-Powered Insights
AskNews Aims to Redefine How Audiences Engage with News
Pioneering Podcast Creator Networks
Rich Roll is Launching a Network Called Voicing Change Media
Niche Subgenre Aggregators
Dark Akademia is a Curated Platform for Everything Aesthetic
Self-Expression Docu-Series
e.l.f. Beauty's Show Your(s)e.l.f Shares Stories of Bold Disruptors
Expert Discovery Tools
Antiquoted Helps Creators Find Diverse Voices In Business Content
Podcast Playlist Generators
Effortlessly Build and Share Custom Podcast Playlists with Podsprite
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Product Review Hubs
CherryPicks.Reviews Curates Top Products Through Data-Driven Insights
Personalized Language Learning
Topics Transforms Interests Into Custom Spanish Practice Sessions
Inclusive Women's Health Forums
The Online Health Community Offers Topic-Specific Connection
Music Updates Platforms
Music News Provides the Latest Updates on Industry Movements
Recipe Sharing Networks
ICanCookFood Lets Foodies Share Recipes And Follow Culinary Creators
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Social Video Sponsorship Platforms
Find, Vet, and Book YouTube Sponsorships with Thoughtleaders.io
Food Show Finders
TVFoodMaps Discovers Restaurants Seen on Your Favorite Food Shows
Expert-Driven Health Education Initiatives
NaturalHealth365 Programs Emphasizes Accessibility
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Curated Podcast Discovery Platforms
Podman Offers a Curated Podcast Platform, with Topic Variety
Comprehensive Online Courses
Learn to Build Technical Products Easily with 'No Code Pathways'
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Quick Monetized Expertise
'20min' Lets Experts Offer Quick, Paid Advice Via Text, Voice, or Video
Cultural Connectivity Apps
Latamvibe is a Social Platform for People Seeking Connections
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
Bite-Sized Podcast Biographies
NerdSnipes Has an Endless List of Short Biography Podcasts
Custom Player Themes
Player.style Offers Stylish, Flexible Themes For All Web Media Players
Quiz Competition Platforms
Jargon Jive is a Space for People to Build Engaging Quizzes
Community-Focused Startup Leaderboards
IndiePage Showcases Startups that Compete for Top Spots
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Personalized News Briefing
Tailored Pod Delivers Daily Personalized News in Audio or Email Format
Automated Content Creation
Lala Turns Your Online Classes Into Shareable Educational Content
Audio Content Searches
PodQuest Makes Podcast Content Searchable and Knowledge-Rich
Question-Focused Video Features
YouAsk AI Let's Users Ask Questions About YouTube Videos
Niche Interest Ads
Interest Navigator Uncovers Interests That are Hidden from Most Advertisers
Community Matching Platforms
Matcha Lets Users Create and Manage 1:1 Community Programs
Browser Language Learning
Nuenki Transforms Web Browsing Into an Immersive Language Learning Tool
Distinctive Asia-Focused Platforms
Feature.Asia Notes Asia's Professional & Cultural Innovators