This Internet Series Emma Approved Updates a Classic Jane Austen Book
Angela Rajic — February 3, 2014 — Pop Culture
Jane Austen gets a 21st century twist in the new web series, Emma Approved. The famous novel about tangled romance and matchmaking gets updated to the modern day United States, where Emma Woodhouse is now a professional matchmaker and lifestyle coach and Mr. Knightly is Alex Knightly, her business partner.
This funny and engaging web series follows the vlog format of its predecessor, The Lizzie Bennet Diaries (based on Pride and Prejudice). Emma Approved expertly reinterprets the characters and conflict of the original novel in a fun and zany, modern setting. Each short video is dedicated to Emma's days in the office with her colleagues and watching hi-jinks ensue as she attempts to find romance for her mild-mannered assistant. From pre-wedding jitters to social-climbing politicians, this Emma update is the Clueless for the Internet.
This funny and engaging web series follows the vlog format of its predecessor, The Lizzie Bennet Diaries (based on Pride and Prejudice). Emma Approved expertly reinterprets the characters and conflict of the original novel in a fun and zany, modern setting. Each short video is dedicated to Emma's days in the office with her colleagues and watching hi-jinks ensue as she attempts to find romance for her mild-mannered assistant. From pre-wedding jitters to social-climbing politicians, this Emma update is the Clueless for the Internet.
Trend Themes
1. Web Series Adaptations - There is a trend of adapting classic novels into modern web series, presenting a disruptive innovation opportunity for content creators and storytellers.
2. Vlogs as a Narrative Format - The use of vlog format in web series storytelling is becoming popular, providing a disruptive innovation opportunity for video creators and influencers.
3. Modernizing Classic Stories - The trend of updating classic novels to modern settings offers a disruptive innovation opportunity for filmmakers and media producers to connect with contemporary audiences.
Industry Implications
1. Film and Television - The film and television industry can explore opportunities in adapting classic novels into modern web series, catering to the digital audience.
2. Digital Content Creation - The digital content creation industry can leverage the popularity of vlog-format storytelling in web series, engaging audiences through relatable and interactive narratives.
3. Literary Adaptations - The industry of literary adaptations can find new opportunities in modernizing classic stories to resonate with contemporary viewers and readers, expanding the reach of timeless tales.
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