If you have an important message to get across, then the easy answer is to be innovative in your delivery—but the tricky part is figuring out how to stand out and be heard. This cluster is full of some of the most unconventional ways to spread a message, ranging from dishes that spread awareness for social inequality to live flies that carry small pieces of paper with ads on them.
Implications - Utilizing a shocking method of communication is the only way to get across to modern consumers. Contemporary shoppers look for unconventional means of receiving a message. Companies trying to increase their value on the market could focus on this when coming out with their advertisements.
50 Unconventional Ways to Spread a Message

50
3D Street Art for Pedestrian Safety
Auckland City Council PSA Gets Creative for Awareness

49
Finger Paint Posters
Roland Tiangco's Dirt Po(or)ster Has an Interactive Inspirational Message

48
Naughty Surrealism With a Message
AIDS 'Explore But Protect Yourself' Wins Bronze at Cannes
47
Adwalkers
Direct Messages
46
Muddy Urban Art
Eco Graffiti Uses Mud, Not Spray Paint, to Convey a Message
45
Chic Scuba Gear or Eco-Awareness
'High Tide Heels' Mystery
44
Accessories That Tattoo You
Imprint Phrases On Your Fingers With the Inner Message Ring
43
Eco Message in a Bottle
Bottle of M
42
Writable Graffiti Sneaker
'Grafeeti' Shoes Communicate Your Message
41
Melting Miniature People
World Wildlife Fund Raises Awareness With Icy Stunt
40
Light Graffiti Advertising
Sprint Uses Camera Tricks to Draw Glowing Neon Message
39
Love Story Landscapes
Brilliant Cinematic Messages in Nature Photography By Shaun Sundholm
38
Water Bottle Activism
B'eau Pal Water Brings Awareness to India
37
Fake Editorials for Awareness
APAV Anti-Domestic Abuse Campaign
36
Pink Dog Poo
Poop Scoop Awareness Campaign
35
Pill Messages
Capsule Letters Let You Pass Notes Like A Pill Popper
34
Mosaics With a Message
4,000 Americans Dead
33
Cardboard Tree Huggers
Life-Sized Cut-Outs To Promote Earth Hour Awareness in Australia
32
QR Code Belt Buckles
Customize Your Belt With Personal Messages or URLs
31
Digital Requests for Graffiti
SMS Your Message to Palestinian Street Artists for the West Wall
30
Polka-Dotted Trash Bags
Street Art for Awareness
29
Beer Caps for Awareness
Anti-Drinking and Driving Beer Crown Ads
28
Positivity Refreshments
'A Bottle Of' Spring Water Promotes Happy Messages
27
Glowing Message Boards
'Daywriter' and 'Nightwriter' Get Your Point Across At Any Hour
26
Insectvertising
The Fly Way to Get Your Message Across
25
Beaming Memo Bulletins
LED Illuminated Message Board Brightens Up Written Communication
24
Laser-Etched Legumes
Message Beans Show a Greeting When They Sprout (UPDATE)
23
Hidden Messages in Coffee
Sunman Kwon's Message of Love
22
Crude Awareness Through Jewelry
The Recycled Oil Pendant
21
Digital Mirrors
The ELI Projects Ego-Stroking Messages Sure To Please the Narcissist
20
Awareness Ceramics
'Wake Up' Dishes Reflect Global Inequalities Through Design
19
Don't Forgetography
Erin Hanson Photographs Friendly Reminder Messages
18
Sticky Note Conversations
Two London Offices Place Post-It Messages on Windows
17
Illuminated Message Shirts
T-Sketch
16
Global Warming Awareness Dishes
'Only 1°C Change Can Affect Us' Cups
15
Digital Weight Gain for Obesity Awareness
‘Measure Up' by Australian Government
14
Clothing with a Message
'Speak Up' Statement Clothing
13
Caterpillar Created Messages
"Love Me" Leaves by Kyung-Ah Park
12
Decor As Art with Hidden Messages
James Hopkins
11
Leaf Water Messages
Pablo Bordenabe Creates Earth Awareness Art Using Nature
10
Shoe Bumper Stickers
Witty Messages to Stick to Your Kicks
9
Wasted Art
Chris Jordan Raises Awareness of Mass Consumption (UPDATE)
8
Heat-Sensitive Plate Reveals World Hunger Messages
Indigestive Plate by Rafael Morgan
7
Message Delivery in the Buff
TV6 Sends Bare Contestants to Swedish Ad Agencies
6
Words in Waterfalls
Aquascript Gets Your Message Across Both Indoors and Outdoors
5
Magic Magazine Messages
Opium Infinity Cover Will Reveal New Words Ever 100 Years
4
Ceramic Postcards
Post Cup Allows You to Send Messages on Mugs
3
Youth Lip-Sync Messages
BBC Young Orators Recite Famous Martin Luther King Speech
2
Telecommunication Choirs
Cosmote Telecom Uses Opera To Deliver Message
1
Statement Bread
'Live Soft Die Old' Artistic Dough Messages By Jeph Gurecka
Related Ideas
Custom Wrapping Paper Prints
UScellular Launched the Group Chat Wrap
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Stress-Reducing Garbage Initiatives
The Hefty Brand Launches its 'Trash Time Out' Campaign
Creative Laundry Solutions
'Uncommon' and 'Ecover' Release 'Rewear Chair' to Reduce Overwashing
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Cheeky Tequila Campaigns
Pantalones Organic Tequila Reprises an Iconic Matthew McConaughey Role
Escapism-Inspired Candy Campaigns
Skittles Works with Creed Bratton on the 'MFFLP the Rainbow'
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Delayed Gifting Campaigns
Bloom & Wild's Delay the Delivery Prevents New Parent Overwhelm
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Photosensitive Book Experiences
Fruittella's the Outside Book is a One-Of-A-Kind Campaign
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Functional Effervescent Refreshments
Bloom Pop Will Arrive in Five Flavors
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Creatively Branded Cannabis Products
Green Dot Labs Debuted a New Strain Called Pink Frōōt
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Digital Creator Revenue Shifts
Newsletter Platform Beehiiv Lets Readers Set Their Own Price
Plastic Intervention Programs
Cleancult's Program Helps Households Make Sustainable Changes
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Meditative Trash Campaigns
Hefty's Trash Time Out Provides Support During the Holiday Season
Water-Activated Book Designs
Water for People Raises Awareness with the Dehydrating Book
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Upcycled Mushroom Chips
Confetti Snacks Debuts the Revolution Mushroom Chips
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Rice Straw Fashion Collections
Siam Kubota and Greyhound Original Launch 'Turn Waste to Agri-Wear'
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Emoji-Centric Campaigns
Hubba Bubba's New Campaign Offers a Petition for a Bubble Gum Emoji
Everyday Sustainable Bags
Out of the Woods Offers Versatile Bags for Essentials
Modern Gifting Services
Fresh Sends Reinvents Flower Delivery & Gift-Giving for a New Generation
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Waste-Minimizing Household Cleaners
The Grove Co. Spring Collection Has a Special Launch Partner
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Deflated Balloon Clothing Hangers
Chong Shop Has Revamped the Iconic Clothes Hanger Using Waste
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Spoof Sparkling Water Cans
Liquid Death's Can of Art Pokes Fun at a Controversial Work of Art
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Glittery Pickle Snacks
Gen Z is Making "Glickles" by Adding Edible Glitter to Pickle Jars
Statement-Making Oatmeal Outfits
Quaker Oats Debuted a Porridge Dress at London Fashion Week
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Biobased Cleaning Pod Expansions
Dropps Accelerates Retail Expansion with Wegmans and Walmart.com,
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Limited Edition Diaper Prints
The Honest Company Blends Style and Practicality
Movie-Goer-Inspired Soda Campaigns
Evolution Fresh Introduced its 'Fresh Twist on Soda' Campaign
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Collaboration Snack-Inspired Slides
Ground Up and PepsiCo Partnered for New Footwear Styles
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Positivity-Boosting Body Washes
method's Good Karma Body Wash Collection Inspires & Uplifts
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Humorous Star-Studded Chip Campaigns
Pringles Unveiled its 'Call of the Mustaches' Campaign
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Satirical Political Campaigns
The Thoughts & Prayers Toilet Paper Campaign Calls Out Inaction
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Humorous Condiment-Inspired Campaigns
Hellmann’s Introduces the #ENDCONDIMENTHOARDING Campaign
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Mix-and-Match Sensorial Bodycare
Jukebox's Clean-Label Soaps & Deodorants Share Nostalgic Scents
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Ocean Purity Petitons
The Dirty Protest is a Petition Signed with Real Sewage
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Emotion-Driven Cider Campaigns
Angry Orchard's Latest Campaign Subverts Anger-Inducing Moments
Empowering Bladder Leak Campaigns
The Poise 'Giggle Dribble' Campaign Stars Katherine Heigl
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Fungi-Powered Diapers
HIRO's MycoDigestible Diaper Comes with Plastic-Eating Fungi
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Miniature Household Cleaners
The 5% Collection by Grove Co. Shares an Important Recycling Reminder
Consumer Review Platforms
Discover Real Brand Experiences with DapplePot’s Community Insights
Water-Activated Pet Toys
Luki Lab's Blossom Pets Reveal Vibrant Colors When Misted
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Content Repurposing Tools
Swift Share Converts Blogs into Shareable Social Media Posts in Seconds
Comedic Gut Health Campaigns
The Gut Gap by MiraLAX Brings Awareness to Millennial Women's Health
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Nature-Inspired Playdate Card Games
The Spilled Mushrooms Card Game is a Puzzle Game
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Plant-Based Household Products
The Paperbird BLUE Range Now Includes a Variety of Additional Items
Personality-Packed Snack Filters
Jack Link's Created Bold "Flavor Filters" for Gen Z Job Seekers
Appealing Text-To-Visual Tools
Word Glow Converts Text into Stunning Visuals for Social Media
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Unicorn-Inspired Air Fresheners
Citrus Magic Launches the Unicorn Toots Air Freshener for Real
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
NFC-Activated Bathroom Sprays
Pourri and Supercell Debuted a Pocket Sprayer with Tap Technology
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Quirky eCard Platforms
Happiepages Has an Online Celebratory Card for Any Occassion
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Unconventional Breath Fresheners
Gote Makes Breath Fresheners with Flavors Inspired by Tea & Honey
Recyclable Cover Papers
Saputo Dairy UK is Transitioning its Spreadable Covers to Paper-Based
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Creative Texting Tools
TextTheInternet Lets You Build Minimalist Blogs Using iMessage
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Tree-Planting T-Shirt Lines
Pinko and Treedom Debut Another Green Capsule with Watercolor Printing
Daily Kindness Prompts
'Sharing Your Kindness' Makes Spreading Positivity a Daily Habit
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Unread Message Consolidation Tools
BriefInbox Converts Unread Messages into a Daily Newsletter
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Anonymous Letter Sending
Letters is a Charming Tool Allowing People to Send Letters in Secret
Inclusivity-Centric Back-To-School Campaigns
Sistema Launched a Back-To-School Survey
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Social-Based Newsletters
Pi.fyi by Perfectly Imperfect is a Newsletter for "People with Taste"
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
Location-Based Message Sharing
Sharepath Brings Location-Based Messaging Inspired by Souls Games
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Important Sharing Apps
The FinhApp Let's You Share Wills or Messages with Loved Ones