If you have an important message to get across, then the easy answer is to be innovative in your delivery—but the tricky part is figuring out how to stand out and be heard. This cluster is full of some of the most unconventional ways to spread a message, ranging from dishes that spread awareness for social inequality to live flies that carry small pieces of paper with ads on them.
Implications - Utilizing a shocking method of communication is the only way to get across to modern consumers. Contemporary shoppers look for unconventional means of receiving a message. Companies trying to increase their value on the market could focus on this when coming out with their advertisements.
50 Unconventional Ways to Spread a Message
50
3D Street Art for Pedestrian Safety
Auckland City Council PSA Gets Creative for Awareness
49
Finger Paint Posters
Roland Tiangco's Dirt Po(or)ster Has an Interactive Inspirational Message
48
Naughty Surrealism With a Message
AIDS 'Explore But Protect Yourself' Wins Bronze at Cannes
47
Adwalkers
Direct Messages
46
Muddy Urban Art
Eco Graffiti Uses Mud, Not Spray Paint, to Convey a Message
45
Chic Scuba Gear or Eco-Awareness
'High Tide Heels' Mystery
44
Accessories That Tattoo You
Imprint Phrases On Your Fingers With the Inner Message Ring
43
Eco Message in a Bottle
Bottle of M
42
Writable Graffiti Sneaker
'Grafeeti' Shoes Communicate Your Message
41
Melting Miniature People
World Wildlife Fund Raises Awareness With Icy Stunt
40
Light Graffiti Advertising
Sprint Uses Camera Tricks to Draw Glowing Neon Message
39
Love Story Landscapes
Brilliant Cinematic Messages in Nature Photography By Shaun Sundholm
38
Water Bottle Activism
B'eau Pal Water Brings Awareness to India
37
Fake Editorials for Awareness
APAV Anti-Domestic Abuse Campaign
36
Pink Dog Poo
Poop Scoop Awareness Campaign
35
Pill Messages
Capsule Letters Let You Pass Notes Like A Pill Popper
34
Mosaics With a Message
4,000 Americans Dead
33
Cardboard Tree Huggers
Life-Sized Cut-Outs To Promote Earth Hour Awareness in Australia
32
QR Code Belt Buckles
Customize Your Belt With Personal Messages or URLs
31
Digital Requests for Graffiti
SMS Your Message to Palestinian Street Artists for the West Wall
30
Polka-Dotted Trash Bags
Street Art for Awareness
29
Beer Caps for Awareness
Anti-Drinking and Driving Beer Crown Ads
28
Positivity Refreshments
'A Bottle Of' Spring Water Promotes Happy Messages
27
Glowing Message Boards
'Daywriter' and 'Nightwriter' Get Your Point Across At Any Hour
26
Insectvertising
The Fly Way to Get Your Message Across
25
Beaming Memo Bulletins
LED Illuminated Message Board Brightens Up Written Communication
24
Laser-Etched Legumes
Message Beans Show a Greeting When They Sprout (UPDATE)
23
Hidden Messages in Coffee
Sunman Kwon's Message of Love
22
Crude Awareness Through Jewelry
The Recycled Oil Pendant
21
Digital Mirrors
The ELI Projects Ego-Stroking Messages Sure To Please the Narcissist
20
Awareness Ceramics
'Wake Up' Dishes Reflect Global Inequalities Through Design
19
Don't Forgetography
Erin Hanson Photographs Friendly Reminder Messages
18
Sticky Note Conversations
Two London Offices Place Post-It Messages on Windows
17
Illuminated Message Shirts
T-Sketch
16
Global Warming Awareness Dishes
'Only 1°C Change Can Affect Us' Cups
15
Digital Weight Gain for Obesity Awareness
‘Measure Up' by Australian Government
14
Clothing with a Message
'Speak Up' Statement Clothing
13
Caterpillar Created Messages
"Love Me" Leaves by Kyung-Ah Park
12
Decor As Art with Hidden Messages
James Hopkins
11
Leaf Water Messages
Pablo Bordenabe Creates Earth Awareness Art Using Nature
10
Shoe Bumper Stickers
Witty Messages to Stick to Your Kicks
9
Wasted Art
Chris Jordan Raises Awareness of Mass Consumption (UPDATE)
8
Heat-Sensitive Plate Reveals World Hunger Messages
Indigestive Plate by Rafael Morgan
7
Message Delivery in the Buff
TV6 Sends Bare Contestants to Swedish Ad Agencies
6
Words in Waterfalls
Aquascript Gets Your Message Across Both Indoors and Outdoors
5
Magic Magazine Messages
Opium Infinity Cover Will Reveal New Words Ever 100 Years
4
Ceramic Postcards
Post Cup Allows You to Send Messages on Mugs
3
Youth Lip-Sync Messages
BBC Young Orators Recite Famous Martin Luther King Speech
2
Telecommunication Choirs
Cosmote Telecom Uses Opera To Deliver Message
1
Statement Bread
'Live Soft Die Old' Artistic Dough Messages By Jeph Gurecka
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Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Escapism-Inspired Candy Campaigns
Skittles Works with Creed Bratton on the 'MFFLP the Rainbow'
Creative Laundry Solutions
'Uncommon' and 'Ecover' Release 'Rewear Chair' to Reduce Overwashing
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Delayed Gifting Campaigns
Bloom & Wild's Delay the Delivery Prevents New Parent Overwhelm
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Photosensitive Book Experiences
Fruittella's the Outside Book is a One-Of-A-Kind Campaign
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Plastic Intervention Programs
Cleancult's Program Helps Households Make Sustainable Changes
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
New York-Inspired Picnic Series
Nik Bentel's New York Picnic Series is Whimsical & Eye-Catching
Upcycled Mushroom Chips
Confetti Snacks Debuts the Revolution Mushroom Chips
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Seeded Biodegradable Toilet Paper
Avia Revivi Designs the O-SOW to Encourage Plant Growth
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Rice Straw Fashion Collections
Siam Kubota and Greyhound Original Launch 'Turn Waste to Agri-Wear'
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Modern Gifting Services
Fresh Sends Reinvents Flower Delivery & Gift-Giving for a New Generation
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Plastic-Free Spread Packaging
This Flora Packaging is Made with Compressed Wet Paper Fibers
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Deflated Balloon Clothing Hangers
Chong Shop Has Revamped the Iconic Clothes Hanger Using Waste
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Creatively Branded Cannabis Products
Green Dot Labs Debuted a New Strain Called Pink Frōōt
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Biobased Cleaning Pod Expansions
Dropps Accelerates Retail Expansion with Wegmans and Walmart.com,
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Limited Edition Diaper Prints
The Honest Company Blends Style and Practicality
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Recyclable Bubble Mailer Envelopes
This Kite Mailer Range is Eco-Friendly and Economical
Positivity-Boosting Body Washes
method's Good Karma Body Wash Collection Inspires & Uplifts
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Happy Desk Salad Kits
Little Leaf Farms Fights Back Against Stigma Around Eating at Your Desk
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Upcycled Mushroom Pestos
Smallhold Mushroom Pesto Gives New Life to Imperfect Mushrooms
Mix-and-Match Sensorial Bodycare
Jukebox's Clean-Label Soaps & Deodorants Share Nostalgic Scents
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Ocean Purity Petitons
The Dirty Protest is a Petition Signed with Real Sewage
Festive Bamboo Tissues Papers
The Stack-A-Tree is an Eco-friendly Twist on Holiday Decorations
All-Natural Color-Changing Spirts
Unicorn Distillery Makes Transformative Vodka & Tequila
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Confetti-Filled Wrapping Papers
'FettiWrap™' Confetti Wrapping Paper Elevates Amusement
Seasonal Interactive Fashion Installations
Yoshihisa Tanaka Highlights Washi Paper for SS24
Imperfect Produce Subscriptions
Odd Bunch Delivers Oddly Shaped Produce to Consumers' Doors
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Sustainable Toilet Blocks
Harpic Launches Self-Sticking Toilet Blocks to Reduce Plastic Waste
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Plantable Phone Cases
The iGreen Cover Sprouts Flowers and Herbs When Planted After Use
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Comedic Gut Health Campaigns
The Gut Gap by MiraLAX Brings Awareness to Millennial Women's Health
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Nature-Inspired Playdate Card Games
The Spilled Mushrooms Card Game is a Puzzle Game
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Bean-Shaped Vibrant Chalks
Areaware Presents the Colorful New Bean Chalks for Imaginative Drawing
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Plant-Based Household Products
The Paperbird BLUE Range Now Includes a Variety of Additional Items
Banana Fiber Apparel
Interloop Limited and Simply Suzette Launch the Unpeeled Collection
Personality-Packed Snack Filters
Jack Link's Created Bold "Flavor Filters" for Gen Z Job Seekers
Playful Reusable Diaper Designs
Charlie Banana Debuts a New Selection of Reusable Diaper Products
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Bubblegum-Scented Kitchen Rolls
Millions Sweets Launches Scented Toilet and Kitchen Roll
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
NFC-Activated Bathroom Sprays
Pourri and Supercell Debuted a Pocket Sprayer with Tap Technology
Quirky eCard Platforms
Happiepages Has an Online Celebratory Card for Any Occassion
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Unconventional Breath Fresheners
Gote Makes Breath Fresheners with Flavors Inspired by Tea & Honey
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Recyclable Cover Papers
Saputo Dairy UK is Transitioning its Spreadable Covers to Paper-Based
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Tree-Planting T-Shirt Lines
Pinko and Treedom Debut Another Green Capsule with Watercolor Printing
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Unread Message Consolidation Tools
BriefInbox Converts Unread Messages into a Daily Newsletter
Anonymous Letter Sending
Letters is a Charming Tool Allowing People to Send Letters in Secret
Inclusivity-Centric Back-To-School Campaigns
Sistema Launched a Back-To-School Survey
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Social-Based Newsletters
Pi.fyi by Perfectly Imperfect is a Newsletter for "People with Taste"
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Educational Linguistic Newsletters
The 'Why Is That Called That' Newsletter Delves into Language
Important Sharing Apps
The FinhApp Let's You Share Wills or Messages with Loved Ones
Pink-Colored Cleaning Sprays
The Miracle Multi-Purpose Cleaner Leaves All Surfaces Shining
Cohesive News Inboxes
Legible News Inbox Helps You Stay Informed Without Distractions