Pourri and Supercell Debuted a Pocket Sprayer with Tap Technology
Laura McQuarrie — July 24, 2024 — Marketing
References: pourri
In preparation for San Diego Comic-Con, ~Pourri, the creator of Poo~Pourri, collaborated with mobile game developer Supercell to create an NFC-enabled Poo~Pourri pocket sprayer. This pocket sprayer was created in response to consumer habits, with half of all gamers admitting to playing in the bathroom.
When tapped with an NFC-capable smartphone, the NFC-enabled pocket sprayer unlocks in-game rewards via a browser landing page for both Clash Royale and Clash of Clans. The limited-edition bottle with tap technology pairs with a Cypress Woods scent with notes of pine, cedar and fresh citrus.
At the highly anticipated convention, the partnering brands will invite people to participate in an immersive, first-of-its-kind Bathroom Battlestation experience. Those who can't experience the Comic-Con Bathroom Battlestation in person also have the chance to order Battle Breeze online, while supplies last.
When tapped with an NFC-capable smartphone, the NFC-enabled pocket sprayer unlocks in-game rewards via a browser landing page for both Clash Royale and Clash of Clans. The limited-edition bottle with tap technology pairs with a Cypress Woods scent with notes of pine, cedar and fresh citrus.
At the highly anticipated convention, the partnering brands will invite people to participate in an immersive, first-of-its-kind Bathroom Battlestation experience. Those who can't experience the Comic-Con Bathroom Battlestation in person also have the chance to order Battle Breeze online, while supplies last.
Trend Themes
1. Nfc-enhanced Product Engagement - Employing NFC technology in everyday items to offer digital rewards creates a novel way for brands to enhance consumer interaction.
2. Gamification in Consumer Products - Integrating in-game rewards with physical products offers a unique cross-platform experience that appeals to gamers and enhances product loyalty.
3. Event-based Product Launches - Leveraging high-profile events for product launches can generate buzz and offer exclusive engagement opportunities that attract dedicated fanbases.
Industry Implications
1. Consumer Goods - Innovations like NFC-enabled bathroom sprays demonstrate the potential for everyday products to offer enhanced digital interactivity.
2. Mobile Gaming - The collaboration between bathroom product brands and game developers showcases the integration of physical and digital experiences within the gaming industry.
3. Event Marketing - Utilizing conventions and special events for product promotions offers immersive brand experiences that can significantly drive consumer interest.
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