'Live Soft Die Old' Artistic Dough Messages By Jeph Gurecka
Cowbag — April 15, 2009 — Art & Design
References: jephgurecka
These pieces of bread art from Jeph Gurecka are very unusual and I am unsure if they should be classified as culinary art, or simply art in their own right. They are made from a traditional dough recipe and then coated in resin to ensure longevity.
I love the messages that comes on these lumps of dough, such as "Live Soft Die Old" and "If Only I Felt Now What I Felt Then”.
Writing up these pieces, I also wanted to include these two pretty awesome portraits the artist did of his girlfriend using shellfish.
I love the messages that comes on these lumps of dough, such as "Live Soft Die Old" and "If Only I Felt Now What I Felt Then”.
Writing up these pieces, I also wanted to include these two pretty awesome portraits the artist did of his girlfriend using shellfish.
Trend Themes
1. Artistic Food - The trend of infusing artistic messages on traditionally non-aesthetic foods like bread can create new disruption opportunities for artists and chefs alike.
2. Long-lasting Food - The trend of coating food items with resin to ensure longevity can spur disruptive innovation in the food preservation industry.
3. Non-traditional Food Art - The trend of using non-food materials to create food art, such as shellfish, can inspire disruptive innovation opportunities in both the art and food industry.
Industry Implications
1. Food Industry - The idea of using resin to preserve food in a unique way may be a disruptive innovation opportunity for the food industry.
2. Art Industry - Non-traditional food art could be a compelling new area for artists to explore, creating new opportunities in the art industry.
3. Food Preservation Industry - The concept of preserving food through the use of resin could lead to innovation in food preservation techniques and product offerings.
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